# Logo-Heavy Collaborations A.FOUR LABS, Posh Isolation, & Kappa Craft a Spring/Summer 2018 Line By Amy Duong | Published 2018-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/afour-labs References: [hypebeast](https://hypebeast.com/2018/2/a-four-labs-posh-isolation-kappa-spring-summer-2018) & [kappa.ne.jp](http://www.kappa.ne.jp/) A.FOUR LABS continues to joins forces with Posh Isolation and Kappa in creating a collaborative Spring/Summer 2018 capsule. Merging the Copenhagen-based label with the Tokyo-based brands, it results in a [sportswear-motif collection](https://www.trendhunter.com/trends/champion-x-undercover). The new series shows an influence from both the label's hometowns. The co-ordinates of a geographical location in Copenhagen is marked on a few pieces. Orange tape details also decorate garments such as [fishtail parkas, jackets, and caps](https://www.trendhunter.com/trends/ten-c-x-comoli). The Kappa logo is inverted, recalling the similar embellishment from the first collaborative project Overall, the three-way A.FOUR LABS, Posh Isolation, and Kappa collaboration features simple silhouettes such as hoodies, crewneck sweaters, lightweight jackets, t-shirts, beanies, and track suits. The pieces will be launching on [Kappa Japan's](https://www.trendhunter.com/trends/alpine-f1) website on February 17. Image Credit: A.FOUR LABS, Posh Isolation, Kappa ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Logo-heavy Collaborations:** Collaborations between brands that prominently feature logos. - **Geographical Influences in Fashion:** Fashion collections based on or inspired by specific geographical locations. - **Sportswear Motifs in Fashion:** Fashion collections that incorporate sportswear elements. ### Where This Applies - **Fashion Industry:** Collaborations between brands and geographical influences could enhance brand exposure and sales. - **Sportswear Industry:** Inverting logos in collaborations may create new design opportunities for sportswear apparel. - **Marketing Industry:** Logos can be a major driver in a company's brand recognition, and collaborations could be a way to create buzz and increase exposure. ## Related on Trend Hunter - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md)