# Plastic Waste Houses Affresol Thermo Poly Rock Uses Garbage and Doesn't Rot By Katie Cordrey | Published 2010-03-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/affresol-thermo-poly-rock References: [treehugger](http://www.treehugger.com/files/2010/03/affresol-prefab-plastic-house.php) & [affresol](http://affresol.com/non-timber-framed-low-cost-housing.asp) Affresol Thermo Poly Rock is the brainchild of Welsh businessman Ian McPherson. The structural material uses any [plastic waste](https://www.trendhunter.com/trends/spinfix) including those plastics that cannot be recycled by other methods. The waste plastic is ground and fused together with a cold set resin. The end product is [waterproof, fire retardant](https://www.trendhunter.com/trends/verovistas), won't rot and has a high insulation value. The Welsh Assembly Government backed Affresol's efforts. The company has set a target of 3,000 homes in the next three years with each home diverting 40,000 tons of waste from landfills. The cost is about [$60,000 to $75,000](http://www.dailymail.co.uk/sciencetech/article-1253514/New-homes-built-18-tonnes-recycled-plastic.html) per planned unit. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 51% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plastic Waste Recycling:** The trend of using plastic waste to create new building materials presents disruptive innovation opportunities in the construction industry. - **Sustainable Housing:** The trend of building homes using eco-friendly materials like Affresol Thermo Poly Rock opens up disruptive innovation opportunities in the real estate industry. - **Circular Economy:** The trend of reusing waste materials to create new products, such as Affresol Thermo Poly Rock, offers disruptive innovation opportunities in various industries. ### Who This Affects Most - **Construction:** The construction industry can explore disruptive innovation opportunities by incorporating new building materials made from recycled plastic waste, like Affresol Thermo Poly Rock. - **Real Estate:** The real estate industry can embrace disruptive innovation by constructing sustainable homes using eco-friendly materials, such as Affresol Thermo Poly Rock, to meet growing demand for green housing. - **Waste Management:** The waste management industry can leverage disruptive innovation opportunities by collaborating with companies like Affresol to create value-added products from plastic waste, contributing to a more circular economy. ## Related on Trend Hunter - [Upcycled Building Blocks](https://www.trendhunter.com/trends/plaex-building-systems-inc.md) - [Surfboard Waste Blocks](https://www.trendhunter.com/trends/surf-block-maui.md) - [Fully Recyclable 3D-Printed Homes](https://www.trendhunter.com/trends/biohome3d.md) - [Recycled Plastic Furniture Designs](https://www.trendhunter.com/trends/bristol-plastic-factory.md) - [Recycled Plastic Decor Products](https://www.trendhunter.com/trends/plastplan-design-studio.md) - [Recycled Plastic Floating Homes](https://www.trendhunter.com/trends/mast.md) - [Climate Relief Temporary Homes](https://www.trendhunter.com/trends/additive-manufacturing-homes-crisis.md) - [Sleek Fire-Resistant ADUs](https://www.trendhunter.com/trends/tetraone.md) - [Styrofoam Furniture Capsules](https://www.trendhunter.com/trends/trashy.md)