# Cost-Conscious Wedding Dresses The ASOS Edition Sophia Gown is an Affordable Wedding Style By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-wedding-style References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/asos-sophia-wedding-dress) & [asos](https://www.asos.com/asos-edition/asos-edition-sophia-plunge-lace-wedding-dress-with-pleated-skirt/prd/14107765?irgwc=1&clickid=_29bypypfmokfqh010j1ncsypsu2xsqikajycsehs00&affid=25376&pubref=10078) The [ASOS Edition](https://www.trendhunter.com/trends/asos-inspired-by) Sophia plunge lace wedding dress with pleated skirt is an affordable wedding style that has proven to be especially popular at a time when couples are embracing low-key celebrations. The style with lace details, a low back and a pleated design that was intentionally created for life's memorable moments. The ASOS Edition wedding dress style is also available in [ASOS' Curve fit range](https://www.trendhunter.com/trends/feather-kissed-collection), making the delicately detailed and cost-conscious design accessible to many consumers. At a time when couples are choosing to go ahead with more intimate celebrations, they are opting for smaller scale ceremonies and [budget-conscious designs](https://www.trendhunter.com/trends/updated-wedding-program). During lockdown, the popular ASOS Edition Sophia gown sold over 14,000 times, or about once every three minutes. Image Credit: ASOS ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 91% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Wedding Styles:** There is a growing trend of cost-conscious designs for wedding dresses, catering to couples who prefer low-key celebrations. - **Embracing Low-key Celebrations:** Couples are increasingly choosing smaller scale ceremonies and events, creating opportunities for businesses to offer tailored services and products. - **Accessible Designs for All:** ASOS' Curve fit range for wedding dresses provides an inclusive option for customers, highlighting the demand for size-inclusive and diverse designs. ### Sectors Adopting This - **Wedding Dress Industry:** The wedding dress industry can capitalize on the trend of affordable wedding styles, creating accessible options that cater to budget-conscious couples. - **Event Planning Industry:** The event planning industry can tap into the trend of embracing low-key celebrations by offering personalized and intimate event services. - **Plus Size Fashion Industry:** The plus size fashion industry has an opportunity to expand its market by providing diverse and inclusive wedding dress options like ASOS' Curve fit range. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Affordable Bridal Retailers](https://www.trendhunter.com/trends/affordable-bridal-retailer.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md)