# Durable Affordable Watch Designs Mobvoi Conquers CES 2019 with the Dynamic Ticwatch E2 and S2 By Kalin Ned | Published 2019-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-watch1 References: [theverge](https://www.theverge.com/circuitbreaker/2019/1/8/18174703/mobvoi-ticwatch-s2-e2-wear-os-smartwatch-ticmotion-ai) & [mobvoi](https://www.mobvoi.com) The affordable watch market is absolutely dominated by Chinese company Mobvoi. At the CES 2019 event in Las Vegas, the brand is releasing the Ticwatch E2 and the Ticwatch S2. The abbreviations stand for Express 2 and Sport 2. Both silhouettes are geared toward satisfying the immediate needs of individuals with active lifestyles. The two affordable watches feature an improved design and some convenience- and health-focused features. The E2 and S2 enjoy an improved battery capacity, as well as a built-in GPS and a heart rate monitor. In addition, the Ticwatches have a 5ATM water resistance, alleviating the worry of getting the wrist accessory wet. With a bright and function-forward display, Mobvoi's products are good affordable watches that are usually priced below the $200 USD mark. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Affordable Smartwatches:** Mobvoi's latest affordable smartwatches provide more features and design improvements, disrupting the affordable smartwatch market. - **Active Lifestyle Wearables:** The Ticwatch E2 and S2 cater to individuals with active lifestyles, disrupting the wearable market. - **Water-resistant Wearables:** Wearable devices with water-resistant features like the Ticwatch E2 and S2 are disruptive to the traditional watch industry. ### Who This Affects Most - **Smartwatch Industry:** Mobvoi is disrupting the smartwatch industry with its affordable yet improved Ticwatch E2 and S2 models. - **Wearable Technology Industry:** The Ticwatch E2 and S2 are disrupting the wearable technology industry by catering to individuals with active lifestyles. - **Watch Industry:** The water-resistant features of the Ticwatch E2 and S2 are disruptive to the traditional watch industry and may force watchmakers to modernize their designs. ## Related on Trend Hunter - [Sports-Focused Stealthy Smartwatches](https://www.trendhunter.com/trends/enduro-version.md) - [Metallic Designer Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-s2.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md) - [Accessible Health-Tracking Watches](https://www.trendhunter.com/trends/ticwatch-e3.md) - [Low-Cost Aluminum Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-2r.md) - [Accessible Athletic Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-6.md) - [High-Power Rugged Smartwatches](https://www.trendhunter.com/trends/ticwatch-pro-5.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md)