# Comforting Daily Skincare Lively's Affordable Skincare Supports the At-Home Daily Hustle By Laura McQuarrie | Published 2020-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-skincare-lively References: [allure](https://www.allure.com/story/lively-lingerie-skin-care) & [wearlively](http://www.wearlively.com/) Lingerie brand Lively originally intended to create an [affordable skincare range for frequent travelers](https://www.trendhunter.com/trends/onthego-edit) but the pandemic inspired the brand to pivot and focus its efforts on at-home care and becoming more comfortable in one's own skin. As founder Michelle Cordeiro Grant revealed to Allure, "What started out as being more comfortable in a bra has also transformed into wearing less eye makeup, less foundation, less and less and less. Our community has been on that same journey." Lively's own skincare range now includes a face mists, a sleep mask and a lip balm—three comforting essentials that help to provide a [sense of comfort and self-pampering](https://www.trendhunter.com/trends/grace-stella2) during the increased time spent at home. The comforting trio boasts ingredients like Vitamin E and C, pink rose oil, grapefruit seed and replenishing hyaluronic acid. Image Credit: Lively ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Skincare:** The trend of affordable skincare products offers disruptive innovation opportunities for brands to cater to cost-conscious consumers without compromising on quality. - **At-home Care:** The shift towards at-home care presents disruptive innovation opportunities for brands to create products and solutions that promote self-care and comfort in a home environment. - **Natural Ingredients:** The growing demand for skincare products with natural ingredients presents disruptive innovation opportunities for brands to develop effective and sustainable formulations that align with consumer preferences. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can capitalize on the trend of affordable skincare and at-home care by developing accessible and comforting products that cater to the needs of consumers. - **Beauty Industry:** The beauty industry can seize the opportunity to create innovative affordable skincare options and promote self-care practices for individuals seeking comfort and relaxation at home. - **Wellness Industry:** The wellness industry can tap into the trend of natural ingredients in skincare products by offering holistic solutions that prioritize the well-being of consumers and the environment. ## Related on Trend Hunter - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md) - [Mom-Approved Skincare Lines](https://www.trendhunter.com/trends/bubble-1.md) - [Two-Step Hydrating Skincare](https://www.trendhunter.com/trends/mist-hydrate-duo.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Simplified Skincare Routines](https://www.trendhunter.com/trends/bubble-skincare-spotlights.md)