# $99 iPhones Apple's Prices Drop From Lower to Lowest for Savvy Shoppers By Alex Covert | Published 2009-01-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-iphones-low-lower-lowest References: [popgadget.net](http://www.popgadget.net/2009/01/get_a_cheaper_i.php) & [dealmac](http://dealmac.com/lw/artclick.html?1,270722,892701,ref=9to5mac) The novelty of the iPhone has passed--for the people who could afford one, at least. Now, in a deal directly with Apple, [Walmart](https://www.trendhunter.com/trends/walmart-restored) will sell brand new [iPhones](https://www.trendhunter.com/trends/classic-c1) for $197/$297 (8GB/16GB). Still more than you would like to spend? Head over to [Best Buy](https://www.trendhunter.com/trends/2021-best-buy-black-friday) for a refurbished 3G model iPhone ($149/$249). If you're still reading, I'll tell you about the best deal in town though: AT&T is selling refurbished 8GB iPhones for $99! **Implications** - Companies can appeal to consumers by advertising a lifestyle to accompany their brand or product. By creating a luxurious image to go along with the item, businesses will garner attention from consumers who seek a similar lifestyle or appearance for themselves. A company can expand its audience by offering high-tech and luxurious items at lower prices without dropping the high-end image it carries. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Luxury Lifestyle Advertising:** Adopting a luxurious image to accompany a brand or product can attract consumers who aspire for a similar lifestyle. - **Affordable High-tech Items:** Offering high-tech and luxurious items at lower prices can expand a company's audience without compromising its high-end image. - **Refurbished Electronic Devices:** The sale of refurbished electronic devices, such as iPhones, provides a more affordable option for consumers. ### Industries Being Reshaped - **Retail:** Retailers can take advantage of luxury lifestyle advertising to attract more customers and increase sales. - **Technology:** The technology industry can capitalize on the demand for affordable high-tech items to reach a wider market. - **E-commerce:** E-commerce platforms can tap into the market for refurbished electronic devices by offering convenient purchase options online. ## Related on Trend Hunter - [Refurbished Item Retailer Initiatives](https://www.trendhunter.com/trends/walmart-restored.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Ultra-Affordable Name-Brand Phones](https://www.trendhunter.com/trends/htc-wildfire-e5-plus.md) - [Retro Computer-Inspired Phone Cases](https://www.trendhunter.com/trends/classic-c1.md) - [Premium Retail Resell Categories](https://www.trendhunter.com/trends/walmart-restored-premium.md) - [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md) - [Economical New Years Campaigns](https://www.trendhunter.com/trends/mobileklinik.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md)