# Affordable Grocery Store Subscriptions Misfits Market's Business Model Addresses Food Waste By Kalin Ned | Published 2022-07-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-grocery-store References: [misfitsmarket](http://www.misfitsmarket.com/)  With the cost of living growing ever higher, affordable grocery stores are essential to ensure low-income individuals have access to healthy food. Simultaneously, in North America and abroad, there is a [food waste crisis](https://www.trendhunter.com/trends/giant-food-and-divert) where a lot of good food ends up in landfills. [Misfits Market](https://www.trendhunter.com/trends/odds-and-ends) is an [affordable grocery store subscription service](https://www.trendhunter.com/trends/fresh-meal-plan) that aims to address both of these issues. Misfits Market reduces one's grocery bill by offering fresh produce, the vast majority of which is certified organic and non-GMO, to consumers at a discounted rate (of about 40%). The brand partners with farms and producers to save fruits and veggies that would otherwise go to waste. Valuing transparency, Misfits Market also indicates from where it sourced each item on its list of offerings. Image Credit: Misfits Market ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Affordable Grocery Store Subscriptions:** Subscription-based models for groceries may become more widespread as sustainable and affordable options for consumers. - **Food Waste Reduction:** Grocery stores that partner with farms and producers to reduce food waste may become a popular trend in the future. - **Transparency in Grocery Retail:** Grocery retailers that prioritize transparency in their sourcing and pricing may gain a competitive edge in the market. ### Industries Being Reshaped - **Grocery Retail:** Grocery retailers can adopt a similar business model to Misfits Market to improve customer access to affordable and sustainable produce while reducing food waste and promoting transparency. - **Food Distribution:** Food distributors can work with grocery retailers to better manage the supply chain and reduce food waste while providing affordable pricing to customers. - **Agriculture:** Agricultural producers can partner with grocery retailers to reduce food waste and increase revenue by leveraging the subscription-based model like Misfits Market. ## Related on Trend Hunter - [Affordable Private Grocery Labels](https://www.trendhunter.com/trends/odds-and-ends.md) - [Online Discount Grocery Stores](https://www.trendhunter.com/trends/online-discount-grocery-store.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [Online Organic Groceries Stores](https://www.trendhunter.com/trends/online-organic-groceries-store.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Discounted Food Waste Apps](https://www.trendhunter.com/trends/food-waste-apps.md) - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Seasonal Surplus Produce Boxes](https://www.trendhunter.com/trends/christmas-feast-rescued-box.md) - [Food Insecurity Match Programs](https://www.trendhunter.com/trends/nutritional-assistance.md)