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# Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu

By Janelle Savel | Published 2014-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-fast-food
References: [bk](http://www.bk.com/en/us/company-info/news-press/detail/burger-king-rebrands-value-menu-to-the-king-deals-value-menu-2897.html)

Burger King is offering more [affordable fast food choices](https://www.trendhunter.com/trends/mcdonalds-mcvalue) on its [King Deals value menu](https://www.trendhunter.com/trends/biggie-deals-menu) including new options like the Rodeo Crispy Chicken and the Rodeo Burger for just one dollar each.

The King Deal menu offers a wide variety of options for breakfast, lunch and dinner and they all start at a dollar. Now with the introduction of these new choices, its menu has over 20 items to choose from. The Rodeo sandwiches are available in a crispy chicken fillet or fire-frilled beef patty amongst [spicy BBQ sauce](https://www.trendhunter.com/trends/sweet-spicy-bundle) and crispy onion rings.

This incentive allows people on-the-go to have the option for something both quick and satisfying. Plus, its affordable menu will entice more people to explore options that they would’ve otherwise missed.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 65% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Expanded Value Menus:** Fast food chains are offering more affordable options on their value menus, providing customers with a wide variety of choices at affordable prices.
- **Innovative Menu Additions:** Fast food chains are introducing new and unique items to their menus, attracting customers with exciting and novel options.
- **Affordable Convenience:** Fast food chains are catering to busy individuals by offering quick and satisfying meal options at affordable prices, providing convenience for on-the-go consumers.

### Sectors Adopting This

- **Fast Food:** Fast food chains are capitalizing on the value menu trend, enticing customers with a wide range of affordable meal options.
- **Food and Beverage:** The expansion of value menus in the fast food industry presents opportunities for food and beverage companies to collaborate and provide innovative, affordable products.
- **Food Delivery:** The demand for affordable, convenient fast food options creates opportunities for food delivery services to partner with fast food chains and offer quick and satisfying meals to customers.

## Related on Trend Hunter

- [Low-Cost QSR Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bundles.md)
- [Savory Dual Patty Burgers](https://www.trendhunter.com/trends/roadhouse-burger.md)
- [Affordability-Focused QSR Menus](https://www.trendhunter.com/trends/value-menu.md)
- [Snacking-Friendly QSR Value Menus](https://www.trendhunter.com/trends/whataburger-whatadeal-menu.md)
- [Mix-and-Match QSR Meal Deals](https://www.trendhunter.com/trends/burger-king-7-trio.md)
- [Craveable Low-Cost Menus](https://www.trendhunter.com/trends/more-bang-less-buck.md)
- [Western-Inspired QSR Burgers](https://www.trendhunter.com/trends/wild-west-burgers.md)
- [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md)
- [Low-Cost QSR Snack Boxes](https://www.trendhunter.com/trends/5-snack-box.md)