# Bold Affordable Cosmetic Brands Folly Fire Features PETA-Certified, Cruelty-Free Cosmetics By Kalin Ned | Published 2020-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-cosmetic-brand References: [follyfire](https://follyfire.com) Many hold makeup to be a tool for self-expression and [affordable cosmetic brands](https://www.trendhunter.com/trends/sona-cosmetics) allow Millenials and Gen Z to experiment with different looks and bold aesthetics in a liberating manner. Folly Fire is a company that boasts various cost-effective products that emphasize edginess in cosmetics through the use of color and texture. Folly Fire's range of products is described as "dramatic." Developed in prominent labs in Italy and France, the affordable cosmetic brand is [PETA](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy)-certified and cruelty-free. The formulas are also absent of fragrances, parabens, and gluten. Folly Fire calls attention to five "hero products" which include two creamy matte lipsticks--the Sunset Blvd and Full House--the Syncope Multi-Finish Eyeshadow Palette, the Fully Booked Powder Highlighter, and the Master Plan Powder Blush. Image Credit: Folly Fire ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Bold Cosmetics:** The demand for affordable bold cosmetic brands is rising, providing opportunities to create products with dramatic colors and textures that are cruelty-free. - **Cruelty-free Cosmetics:** PETA-certified, cruelty-free cosmetics are an increasing trend, creating opportunities for cosmetic brands to differentiate themselves by providing products that are not harmful to animals. - **Paraben-free Cosmetics:** The rising trend towards paraben-free cosmetic products provides opportunities for cosmetic companies to create products that are safe for people to use and differentiate themselves from competitors. ### Industries Being Reshaped - **Cosmetics:** A market opportunity exists for cosmetic brands to capitalize on the increasing demand for affordable, dramatic and cruelty-free cosmetic brands. - **Beauty:** Beauty industry players can seize the opportunity that comes with the trend towards cruelty-free and paraben-free cosmetics by providing innovative products that cater to consumer needs. - **Retail:** As the demand for affordable, bold and cruelty-free cosmetics continues to grow, retailers will experience an increase in demand for these products and can differentiate their stores by offering a range of edgy cosmetic options. ## Related on Trend Hunter - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)