# Accessible Eye Care Initiatives Walmart and WALDO Teamed Up to Offer Affordable Contact Lenses By Michael Hemsworth | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-contact-lenses References: [drugstorenews](https://drugstorenews.com/walmart-teams-waldo-offer-affordable-contact-lenses) & [walmart](https://www.walmart.com)  [Walmart](https://www.trendhunter.com/trends/walmart-and-sams-club) and contact lens brand WALDO have announced a partnership to make [affordable contact lenses](https://www.trendhunter.com/trends/vision-care) a reality for as many consumers as possible. The partnership will see WALDO's products arriving exclusively at Walmart locations, which will come in 30-packs of its Hydra Boost Daily Lenses for $23.86. This offers a savings of between 13% and 84% off the cash price of comparable daily disposable contact lenses presently available at Walmart. This will provide up to $552 in savings per year, while consumers can also enjoy a beneficial eye experience thanks to essential vitamins in every pair. Founder and CEO of WALDO Ashleigh Hinde spoke on the partnership with Walmart saying, "We are thrilled to partner with Walmart to expand access to affordable eyecare options across the country. Partnering with Walmart allows us to grow our community and help foster much larger conversation around the importance of eye health and the need for [accessible options for eyecare](https://www.trendhunter.com/trends/accessible-vision-care).” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Contact Lenses:** Walmart and WALDO's exclusive partnership offers affordable contact lenses for consumers. - **Accessible Eye Care:** This initiative expands access to affordable and essential eye care products. - **Partnerships for Community Health:** Partnerships between companies benefit the community and promote conversations about the importance of accessible eye care. ### Sectors Adopting This - **Retail:** Walmart's partnership with WALDO has disrupted the contact lens market, providing consumers with affordable options. - **Eye Care:** WALDO's partnership with Walmart offers essential eye care products to consumers at affordable prices. - **E-commerce:** WALDO's distribution partnership with Walmart is a disruptive innovation in the e-commerce space. ## Related on Trend Hunter - [Affordable Vision Care Solutions](https://www.trendhunter.com/trends/walmart-vision.md) - [Automated Eye Exams](https://www.trendhunter.com/trends/walmart-and-sams-club.md) - [Low-Vision Shopping Partnerships](https://www.trendhunter.com/trends/walmart-and-aira.md) - [Automated Vision Tests](https://www.trendhunter.com/trends/eye-bot-kiosks.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Retailer-Led Healthcare Services](https://www.trendhunter.com/trends/walmart-better-care-services.md)