# Cost-Conscious Bridesmaid Dresses Birdy Grey Sells Its Affordable Bridesmaid Dresses for $99 By Laura McQuarrie | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-bridesmaid-dress References: [hellogiggles](https://hellogiggles.com/fashion/birdy-grey-affordable-bridesmaid-dresses/) & [birdygrey](https://www.birdygrey.com/) The cost of the average bridesmaid dress cost is said to be around $150, although a bride may opt to choose a style that's hundreds of dollars, leaving many women desperate for affordable [bridesmaid dress options](https://www.trendhunter.com/trends/prom-collection). Birdy Grey sets itself apart by offering $99 bridesmaid dress styles in a range of colors that can easily be ordered online as an alternative to investing time in having to schedule a [bridal salon appointment](https://www.trendhunter.com/trends/bridal-shopping). In all, the brand offers 14 styles, some of which are convertible and may be worn in multiple ways. This unique feature turns what might be a garment that will only be worn once into a versatile, multi-use dress. Birdy Grey also allows customers to send their dress back so that it may be [donated to The Princess Project](https://www.trendhunter.com/trends/bridal-resale-program). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Affordable Bridesmaid Dresses:** Disruptive innovation opportunity: Creating an online platform that offers a wide range of affordable bridesmaid dress options. - **Convertible Dress Styles:** Disruptive innovation opportunity: Designing dresses that can be worn in multiple ways, providing customers with a versatile and cost-effective option. - **Dress Donation Programs:** Disruptive innovation opportunity: Establishing a service that allows customers to donate their dresses to charitable organizations after use, promoting sustainability in the fashion industry. ### Where This Applies - **Online Retail:** Disruptive innovation opportunity: Developing an online platform specifically dedicated to offering a wide range of affordable bridesmaid dress options. - **Fashion Design:** Disruptive innovation opportunity: Integrating convertible dress styles into the fashion industry to provide customers with versatile and cost-effective options for various occasions. - **Charitable Organizations:** Disruptive innovation opportunity: Collaborating with bridal fashion brands to establish dress donation programs that support charitable organizations and promote sustainability in the fashion industry. ## Related on Trend Hunter - [Affordable Bridal Retailers](https://www.trendhunter.com/trends/affordable-bridal-retailer.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Social Good Prairie Dress](https://www.trendhunter.com/trends/gwen-dress.md)