# Body-Positive Skincare Brands Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks By Laura McQuarrie | Published 2019-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-body-care References: [allure](https://www.allure.com/story/loey-lane-love-anybody-body-positive-products-target) & [loveanybody](https://loveanybody.com/) Body-positive YouTuber Loey Lane launched a brand called Love AnyBody that offers affordable [body care products](https://www.trendhunter.com/trends/hybrid-body-care-brand) that specifically address everyday body concerns in a way that's empowering and loving. According to the brand, "In a crowded beauty aisle full of 'fix me' products, Love AnyBody is creating space for women to enjoy products that offer targeted benefits for their specific needs." Love AnyBody offers a preventative [Anti-Chafe Stick](https://www.trendhunter.com/trends/chafe-cushion) and an Anti-Chafe Ointment to diminish discomfort, as well as a Stretch Mark Cream and Stretch Mark Serum, all of which are in the range of $10. These products are packed with nourishing ingredients like hyaluronic acid, Vitamin E, squalane and olive extract. The demand for [body positivity](https://www.trendhunter.com/trends/choc) is reaching beyond the fashion industry with brands now offering products that specifically cater to plus-size consumers in other areas. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Affordable Body Care Products:** The emergence of affordable body care products promises disruptive innovation opportunities for companies in the beauty industry. - **Targeted Products for Specific Body Concerns:** The rise of body care brands that offer targeted products for specific body concerns such as chafing and stretch marks presents disruptive innovation opportunities for companies in the beauty industry. - **Body Positive Branding:** Body positive branding is a growing trend that presents disruptive innovation opportunities for companies in the beauty industry that are willing to embrace inclusive marketing. ### Who This Affects Most - **Beauty Industry:** Affordable body care products, targeted body care products for specific concerns, and body positive branding present disruptive innovation opportunities for companies in the beauty industry. - **Fashion Industry:** The demand for body positivity and products catering to plus-size consumers creates disruptive innovation opportunities for companies in the fashion industry. - **Health and Wellness Industry:** Brands offering body care products with nourishing ingredients, such as hyaluronic acid and Vitamin E, present disruptive innovation opportunities for companies in the health and wellness industry. ## Related on Trend Hunter - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Barrier-Boosting Bodycare](https://www.trendhunter.com/trends/byoma-body.md) - [Texture-Focused Body Care Lines](https://www.trendhunter.com/trends/byoma-1.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Everyday Luxury Bodycare](https://www.trendhunter.com/trends/bdy.md) - [Comfort-Boosting Targeted Bodycare](https://www.trendhunter.com/trends/total-body-sweat-odor-collection.md)