# Affordable Anti-Aging Skincare Poundland's #6 Skincare Products are Priced at Just £1 Each By Laura McQuarrie | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affordable-antiaging References: [retailgazette](https://www.retailgazette.co.uk/blog/2018/08/poundland-launches-anti-ageing-skincare-range/) & [poundland](http://www.poundland.co.uk/) Most affordable anti-aging skincare products still come in at two digits, which is why the release of [Poundland's](https://www.trendhunter.com/trends/price-pounders-campaign) new #6 skincare range is so noteworthy—everything in the range is priced at just £1. In the [anti-aging skincare range](https://www.trendhunter.com/trends/lift-procollagne), Poundland shares a number of premium options like serums, night creams and targeted eye treatments that are packaged in fresh-looking, high-quality tubes and pots. Some of the potent ingredients that can be found in the products include everything from [collagen fillers](https://www.trendhunter.com/trends/superdrug-optimum-peptide-range) and sweet almond oil to ceramide, as well as vitamins A and E. When it came to creating these skincare solutions, Poundland describes that "we set out to challenge expectations, we want customers to feel like they are buying a bit of luxury without breaking the bank." As such, the variety store chain's #6 range has the potential to rival Boots and its popular No7 range. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-affordable Skincare:** The trend towards ultra-affordable skincare products creates opportunities for disruptive innovation in product formulation and packaging design. - **Overcoming Price Barriers in Anti-aging Skincare:** The trend towards more affordable anti-aging skincare products creates opportunities for disruptive innovation in ingredient sourcing and product marketing. - **Competing with Established Skincare Brands:** The trend towards ultra-affordable anti-aging skincare products creates opportunities for disruptive innovation in packaging design and brand identity development to compete with established skincare brands. ### Sectors Adopting This - **Discount Retail:** The trend towards ultra-affordable skincare products creates opportunities for disruptive innovation in the discount retail industry, including product sourcing and in-store marketing. - **Beauty and Personal Care:** The trend towards more affordable anti-aging skincare products creates opportunities for disruptive innovation in the beauty and personal care industry in product formulation, packaging design, and consumer education. - **Pharmaceutical:** The trend towards ultra-affordable anti-aging skincare products creates opportunities for disruptive innovation in the pharmaceutical industry in ingredient sourcing and product development. ## Related on Trend Hunter - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Value-Conscious Skincare Ranges](https://www.trendhunter.com/trends/walgreens-skincare-products.md) - [Affordable Data-Driven Skincare](https://www.trendhunter.com/trends/boots-modern-chemistry.md) - [Affordable Peptide Treatments](https://www.trendhunter.com/trends/affordable-peptide-treatments.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/sainsburys-the-edit.md) - [Affordable Dermatologist-Developed Products](https://www.trendhunter.com/trends/affordable-skincare1.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Collagen-Boosting Skincare Ranges](https://www.trendhunter.com/trends/superdrug-optimum-peptide-range.md) - [Antioxidant-Packed Anti-Aging Cosmetics](https://www.trendhunter.com/trends/elizabeth-arden-prevage.md)