# Affogato-Style Coffees Starbucks Recently Added Affogato-Style Frappuccinos to Its Menu By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affogatostyle-frappuccinos References: [refinery29](http://www.refinery29.com/2016/07/116072/starbucks-new-affogato-style-frappuccino) & [news.starbucks](https://news.starbucks.com/news/italian-dessert-inspires-starbucks-affogato-style-frappuccino) Drawing inspiration from a popular Italian treat, [Starbucks](https://www.trendhunter.com/trends/frappuccino-blended-beverages) recently announced the addition of new Affogato-Style Frappuccinos to its menu. Hot on the heels of its new granitas, the espresso-topped drinks give consumers another way to enjoy their favorite Starbucks Frappuccinos. The new Affogato-Style Frappuccino is a hybrid coffee treat inspired by a [traditional Italian treat](https://www.trendhunter.com/trends/tiramisu-coffee). In Italy, dinner is usually followed by a scoop of gelato topped with a shot of hot espresso. The Starbucks version of this dessert consists of an extra shot of espresso poured over its existing [Frappuccino blended beverages](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino). As the company describes in a press release for the new drink: "the hot espresso mingles with the icy Frappuccino to create creamy pockets of coffee." For those looking for an extra dose of caffeine, these new espresso-topped Frappuccinos are the perfect choice. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Affogato-style Frappuccinos:** The addition of Affogato-Style Frappuccinos to Starbucks' menu presents an opportunity for other coffee chains to create their own twist on this traditional Italian dessert-inspired drink. - **Hybrid Coffee Treat:** The popularity of the Affogato-Style Frappuccino shows a growing consumer interest in unique and innovative coffee beverages that combine different flavors and textures. - **Extra Shot of Espresso:** The demand for an extra dose of caffeine in coffee drinks indicates a potential market for specialized espresso-focused beverages that cater to caffeine enthusiasts. ### Sectors Adopting This - **Coffee Chains:** The rise of Affogato-Style Frappuccinos creates a disruptive innovation opportunity for coffee chains to introduce their own variations of this espresso and gelato-inspired drink to attract customers. - **Beverage Manufacturers:** Beverage manufacturers can capitalize on the trend of hybrid coffee treats like the Affogato-Style Frappuccinos by developing ready-to-drink versions that offer convenience and the same indulgent coffee experience. - **Café and Dessert Establishments:** Cafés and dessert establishments can explore the opportunity to create their own unique spins on Affogato-Style Frappuccinos, attracting customers with innovative flavor combinations or customizable options. ## Related on Trend Hunter - [Espresso Pour-Over Smoothies](https://www.trendhunter.com/trends/affogato-smoothie.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Instant-Coffee Dessert Kits](https://www.trendhunter.com/trends/nescaf-affogato-kit.md) - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Gelato-Inspired Blended Iced Coffees](https://www.trendhunter.com/trends/frappuccino-lite.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md)