# Community-Building Wedding Pictures This Photographer Pledged to Help a Town Afflicted by Drought By Christopher Magsambol | Published 2015-10-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/afflicted-by-drought References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/edwina-robertson-australian-outback-drought-wedding-photos) & [edwinarobertson](http://edwinarobertson.com/ross-and-ingrid-married-blackall-qld/) Edwina Robertson is an Australian photographer who traveled nine hours to a rural town afflicted by drought to photograph a wedding. Upon arriving to the wedding, she was shocked by the struggles of the townspeople and felt the sadness even on such a joyous day. The bride's family was forced to sell all their cattle and farm due to the drought-ravaged land. In an act of charity, Robertson decided to post the picture above on [Facebook](https://www.trendhunter.com/trends/sharethewonder) and vowed each time the picture is shared, she would donate 3 dollars to the suffering town. Unexpectedly, the photo went viral and was shared 4,974 times and Robertson donated $15,000 to a local charity. She has since started a [crowdfunding effort to raise money](https://www.trendhunter.com/trends/communityfocused-campaign) for the town afflicted by drought. Amazingly, the singular act of posting a rather ordinary [wedding photograph](https://www.trendhunter.com/trends/joycapture) was able to spawn enough support to revitalize a suffering town. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Social Impact Photography:** Using photography as a means to support charitable causes and bring attention to social issues. - **Community Fundraising:** Utilizing social media and crowdfunding platforms to raise funds and support for struggling communities. - **Viral Philanthropy:** Harnessing the power of social media virality to generate significant charitable donations and create positive impact. ### Industries Being Reshaped - **Photography:** Opportunity for photographers to leverage their skills and platform to make a difference and contribute to social causes. - **Charity and Non-profit:** Non-profit organizations can explore innovative ways to tap into viral trends and social media platforms for fundraising and community support. - **Crowdfunding:** Platforms offering crowdfunding opportunities can highlight the potential of their services to drive significant impact in helping communities in need. ## Related on Trend Hunter - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Charity Firefighter Calendars](https://www.trendhunter.com/trends/2026-australian-firefighters.md) - [Stranger Wedding Marketplaces](https://www.trendhunter.com/trends/invitin.md) - [Disability Representation-Encouraging Grants](https://www.trendhunter.com/trends/disability-representation.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Agriculturally Inspired Art Projects](https://www.trendhunter.com/trends/farming-photographs.md) - [Unique Wedding Services](https://www.trendhunter.com/trends/love-on-the-ledge.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md)