# Clothes-Stealing Ads The Comical Affinity Plus Ditch Your Bank Commercial Leaves People Undressed By Chalaine Mantha | Published 2011-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/affinity-plus-ditch-your-bank References: [adsoftheworld](http://adsoftheworld.com/media/tv/affinity_plus_federal_credit_union_ditch_your_bank) & [youtube](http://www.youtube.com/watch?v=etauGf9F0cc&feature=player_embedded) The Affinity Plus Ditch Your Bank commercial is a [hilarious television spot](https://www.trendhunter.com/trends/ikea-rewards-program) that is not only funny, but it is also quite accurate. People who complain about banks all the time are truly going to appreciate this commercial. The featured bank literally rips clothing off of customers as they walk in the door. The Affinity Plus Ditch Your Bank commercial was created by the advertising agency Risdall Advertising in Minneapolis, USA. The commercial's main goal is to get people to "ditch" their bank and join the Affinity Plus Federal Credit Union. They claim that they want people to keep their money because Affinity Plus says that they are [not for profit, but for people](https://www.trendhunter.com/trends/tdthanksyou-1). They want to take a stand against big banks that only frustrate their customers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Humorous Ads:** Advertisements that use humor to convey a message in an engaging and memorable way, increasing brand awareness and customer loyalty. - **Anti-big Bank Marketing:** Marketing strategies that position credit unions and community banks as an alternative to big banks, disrupting the traditional banking industry. - **Interactive Advertisements:** Advertisements that use interactive technology to enhance customer engagement and create a memorable brand experience. ### Who This Affects Most - **Advertising:** Advertising agencies can leverage humorous and interactive ad campaigns to create memorable brand experiences, increasing customer engagement and loyalty. - **Credit Unions:** Credit unions can position themselves as a community-oriented response to big banks to attract disgruntled customers and differentiate themselves in a crowded market. - **Community Banks:** Community banks can use anti-big bank messaging to attract and retain customers who prioritize personalized service and community involvement over big bank profits. ## Related on Trend Hunter - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)