# Collaboration Prototype Electric Vehicles The Sony x Honda Afeela EV Was Unveiled at CES 2023 By Michael Hemsworth | Published 2023-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/afeela-ev References: [geeky-gadgets](https://www.geeky-gadgets.com/sony-honda-afeela-ev-unveiled-at-ces-05-01-2023/) & [shm-afeela](https://www.shm-afeela.com/en/)  The Sony x Honda Afeela EV was shown off as a prototype transportation solution at CES 2023 as a simple, stylish and efficient vehicle focused on supporting the needs of the modern driver. The vehicle is focused on enhanced value for mobility standards, which includes a gentle rounded tone throughout the interior to give passengers a soft, supportive experience when traveling. The vehicle also features minimized distractions with carefully chosen colors and accents to help keep the design person-focused rather than getting too wrapped up in the advanced technological components. The Sony x Honda Afeela EV is expected to formally launch in the US in 2026, but will first be prototyped ahead of being offered as part of a preorder in 2025. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 24% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Electric Vehicle Collaborations:** As more companies work together to develop electric vehicles, there is potential for disruptive innovation in the transportation industry as well as in energy and battery technology. - **Driver-focused Vehicle Design:** With an emphasis on minimizing distractions and creating a supportive experience for passengers, there is potential for disruptive innovation in vehicle design, as well as in user interface and experience. - **Efficient and Stylish Transportation Solutions:** As companies strive to create vehicles that meet both the practical and aesthetic needs of consumers, there is potential for disruptive innovation in the automotive industry, as well as in materials and manufacturing processes. ### Who This Affects Most - **Automotive:** As electric vehicles become more prevalent, there is opportunity for disruptive innovation in the automotive industry as a whole, including in manufacturing processes, materials, and distribution. - **Energy:** As electric vehicles continue to gain popularity, there is potential for disruptive innovation in energy technology, including in battery storage and charging infrastructure. - **Consumer Electronics:** As collaborations between consumer electronics companies and automotive companies increase, there is potential for disruptive innovation in both industries, including in user interface design and connected technology. ## Related on Trend Hunter - [Electric Mobility Prototypes](https://www.trendhunter.com/trends/afeela.md) - [Collaborative Electric Vehicle Initiatives](https://www.trendhunter.com/trends/ev-initiative.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Cutting Edge EV Showcases](https://www.trendhunter.com/trends/afeela-studio.md) - [Game Controller Steering Wheels](https://www.trendhunter.com/trends/afeela-sedan.md) - [Technology Brand Electric Vehicles](https://www.trendhunter.com/trends/sony-visions-02.md) - [Mobility Tech Companies](https://www.trendhunter.com/trends/sony-honda-mobility.md) - [Dynamic Electric Vehicle Series](https://www.trendhunter.com/trends/saloon.md) - [Futuristic High-Tech EVs](https://www.trendhunter.com/trends/en-series.md)