# Made-to-Play Songstress Makeup af94 Makeup From Halsey is Arriving Exclusively at Walmart By Michael Hemsworth | Published 2022-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/af94-makeup References: [drugstorenews](https://drugstorenews.com/halsey-launches-2nd-beauty-brand-af94-exclusively-walmart) & [af94](https://af94.com) The [af94](https://www.trendhunter.com/trends/teencentric-makeup-line) makeup is a new line of products created by songstress Halsey AKA Ashley Frangipane to provide consumers with a way to play with their look and have fun. The makeup collection showcase a lineup of full-color products for the eyes, lips, cheeks and body as well as custom-designed stickers for the body and face. The collection of products is arriving at [Walmart](https://www.trendhunter.com/trends/hard-candy-x-wednesday-collection) and is priced at the $10 and below price point to maximize accessibility. Halsey spoke on the new af94 makeup saying, "After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower priced with a wide reach, which is why we are so excited to be launching this new collection with Walmart. I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 83% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Self-expressive Makeup:** The trend of creating affordable, self-expressive makeup lines for wider accessibility by consumers. - **Full-color Makeup:** The trend of creating makeup products and collections with bold full-color options. - **Customizable Stickers:** The trend of creating customizable stickers for the body and face in makeup collections. ### Sectors Adopting This - **Beauty:** The beauty industry can capitalize on the trend of creating self-expressive, full-color makeup lines with affordable pricing. - **Retail:** The retail industry, particularly stores like Walmart, can capitalize on partnerships with celebrities to offer exclusive product lines to consumers. - **Marketing:** The marketing industry can capitalize on the trend of creating customizable products, like stickers, to allow for greater personalization and self-expression by consumers. ## Related on Trend Hunter - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)