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# Earthy Mixed Material Sneakers
Nike's AF1-Type Sneakers Arrive in a New Colorway Design for SS20

By Amy Duong | Published 2020-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/af1type
References: [hypebeast](https://hypebeast.com/2020/4/nike-af1-type-air-force-1-light-ivory-earth-brown-cj1281-100-release-info) & [nike](https://www.nike.com/cn/t/af1-type-1-%E7%94%B7%E5%AD%90%E8%BF%90%E5%8A%A8%E9%9E%8B-l8GHPF/CJ1281-100)

As a part of [Nike's](https://www.trendhunter.com/trends/earth-colorway) conceptual N. 354 Series, the brand's own AF1-Type sneaker model boasts a new abstract design language with the updated colorway. The color palette features a blend of [Earth Brown](https://www.trendhunter.com/trends/triple-brown) and Light Ivory together as an [earthy theme](https://www.trendhunter.com/trends/cave-stone).

The upper is constructed from leather in an off-white hue that features brown tonal taped seaming on the quarter panel with another N. 354 graphic as well. The back of the shoe has an ivory strap that features a Swoosh branding graphics done in a hand drawn aesthetic. The strap follows through around the heel and rooted on the medial side of the sneakers where the details are bold. It features a slightly clear TPE and a cream Swoosh as well.

Image Credit: Nike CN

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 58% | Activity: 50% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Abstract Design Language:** There is an opportunity for disruptive innovation in the fashion industry by incorporating abstract design language into clothing and accessories.
- **Earth Tones Color Palette:** The use of earth tones in products opens up opportunities for disruptive innovation in interior design and home decor.
- **Hand Drawn Aesthetic:** The hand drawn aesthetic can be a disruptive innovation in graphic design, offering a unique and personal touch to branding and advertisements.

### Sectors Adopting This

- **Fashion:** The fashion industry can take advantage of the earthy mixed material trend by incorporating similar color palettes and materials into their designs.
- **Interior Design:** The use of earth tones in interior design can disrupt the industry by creating more calming and natural living spaces.
- **Graphic Design:** The hand drawn aesthetic can be a disruptive innovation in graphic design, offering a unique and personal touch to branding and advertisements.

## Related on Trend Hunter

- [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md)
- [Minimal Contrast Lifestyle Sneakers](https://www.trendhunter.com/trends/light-khaki.md)
- [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md)
- [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md)
- [Grey Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/light-smoke-grey.md)
- [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md)
- [Earthy Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/cave-stone.md)
- [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md)
- [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md)
