# Friendship-Inspired Fashion A.F. Vandevorst Launches the A.friend Collection By wang fangqing/ Frances Wang | Published 2010-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/af-friend-collection References: [facebook](http://www.facebook.com/notes/afvandevorst/press-release-launch-a-friend/270151699336) & [afvandevorst.be](http://www.afvandevorst.be) Belgian fashion retailer A.F. Vandevorst wants to remind you how sweet friendship is through not only a new line called A.Friend, but also the ads showing two intimate girls. Inspired by the designer's friends, who have been talking about the demands for [casual wear](https://www.trendhunter.com/trends/brunette-the-label-waffles), A.Friend, which targets [young women](https://www.trendhunter.com/trends/juicy-couture-x-madhappy), is as creative and sleek as the mainline, but is more affordable as there will be a "[strategized price range](https://www.trendhunter.com/trends/gap-and-den).” The collection will be available worldwide from later January. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Casual Wear Demand:** The demand for casual wear among young women is increasing, creating opportunities for affordable and creative fashion lines. - **Friendship-inspired Fashion:** Fashion brands are capitalizing on the theme of friendship to create fashion collections that resonate with consumers. - **Affordable Luxury:** Fashion retailers are focusing on offering stylish and creative designs at more affordable price points to attract a wider customer base. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage the demand for casual wear and friendship-inspired fashion to create new collections and attract more customers. - **Apparel Manufacturing:** Apparel manufacturers have opportunities to produce affordable and creative designs for the growing market of casual wear and friendship-inspired fashion. - **Advertising and Marketing:** Advertising and marketing agencies can develop campaigns that showcase the friendship-inspired themes of fashion collections, resonating with consumers and driving sales. ## Related on Trend Hunter - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Sneaker-Inspired Sporty Bags](https://www.trendhunter.com/trends/forza-e-coraggio.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Collaborative Valentine's Day Capsules](https://www.trendhunter.com/trends/amo-denim.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md)