# Retailer Tree Planting Games The AF Blakemore & Son 'Plant & Win' Game Supports Sustainability By Michael Hemsworth | Published 2023-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/af-blakemore-son-plant-win References: [talkingretail](https://www.talkingretail.com/news/industry-news/blakemore-campaign-extends-spar-commitment-to-planting-trees-28-04-2023/) & [spar](https://www.spar.co.uk)  The AF Blakemore & Son 'Plant & Win' game has been developed by the Spar wholesaler and store operator as an app that provides patrons with an interactive experience with a sustainability edge. The game has shoppers planting trees in the virtual environment for a chance to win a prize and also helps to promote the brand's partnership with the [One Tree Planted](https://www.trendhunter.com/trends/albertsons-companies) charity. The game promotion will see a tree planted in the UK for every download of the app through May 17, 2023. Marketing Director Sarah Ellis spoke on the AF Blakemore & Son 'Plant & Win' game saying, "Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 28% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Tree-planting Games:** Developing virtual tree-planting games and apps for an interactive and sustainable experience. - **Eco-friendly Promotions:** Incorporating sustainability-focused promotions like planting trees to help build environment and health awareness. - **Cause-related Marketing:** Creating cause-related marketing strategies that resonate with consumers and contribute to a better world. ### Sectors Adopting This - **Retail:** Developing innovative marketing promotions that contribute to sustainability can build brand loyalty and attract customers. - **Gaming:** Designing virtual games that incorporate sustainability themes can engage consumers and increase awareness of environmental issues. - **Charity:** Partnering with like-minded organizations or charities to support important causes can drive business growth and contribute to a better world. ## Related on Trend Hunter - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Earth-Honoring AR Games](https://www.trendhunter.com/trends/regenerative-agriculture-experience.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Eco-Conscious Puzzle Games](https://www.trendhunter.com/trends/kwalee.md) - [Tree-Planting Spa Initiatives](https://www.trendhunter.com/trends/environmental-sustainability-program.md) - [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md)