# AI-Powered Shoe Scanners Aetrex Launches the FitStarter Technology Platform for Footwear Fittings By Kanesa D | Published 2023-11-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aetrex References: [businesswire](https://www.businesswire.com/news/home/20231128895456/en/Aetrex-Launches-FitStarter-Technology-Platform-to-Offer-Retailers-Immediate-Footwear-Fitting-Solution/?feedref=JjAwJuNHiystnCoBq_hl-RLXHJgazfQJNuOVHefdHP-D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5ieT3WxPE8m_kWI77F87CseT) & [aetrex](https://www.aetrex.com/)  [Aetrex](https://www.trendhunter.com/trends/3d-foot-scanner) introduces FitStarter, a cutting-edge [personalized footwear recommendation platform](https://www.trendhunter.com/trends/volumental). Developed in collaboration with Heeluxe, a leading shoe fit testing company, FitStarter is a pivotal component of Aetrex's AI-driven shoe matchmaking ecosystem, FitGenius. Upon completing an Aetrex [3D foot scan](https://www.trendhunter.com/trends/3d-body-scanner1) at a participating retail location, FitStarter takes the lead in transforming the shoe shopping experience. The platform evaluates the scan data and ranks the retailer's footwear inventory based on the likelihood of a good fit for the individual, ranging from excellent to poor. FitStarter seamlessly integrates with FitGenius, Aetrex's advanced AI-powered shoe matchmaking platform. FitGenius also extends the personalized fitting experience beyond the physical store, catering to online shoppers through the digital version of the FitStarter service. Image Credit: Aetrex ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 42% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Footwear Recommendation:** Aetrex introduces FitStarter, a cutting-edge personalized footwear recommendation platform. - **AI-driven Shoe Matchmaking:** FitStarter is a pivotal component of Aetrex's AI-driven shoe matchmaking ecosystem, FitGenius. - **Digital Fitting Experience:** FitGenius extends the personalized fitting experience beyond the physical store, catering to online shoppers through the digital version of the FitStarter service. ### Sectors Adopting This - **Retail:** FitStarter transforms the shoe shopping experience by evaluating scan data and ranking footwear inventory based on the likelihood of a good fit, enhancing the retail industry. - **Fashion:** FitGenius' advanced AI-powered shoe matchmaking platform creates disruptive innovation opportunities by revolutionizing personalized fitting experiences in the fashion industry. - **E-commerce:** The digital version of the FitStarter service caters to online shoppers, presenting disruptive innovation opportunities in the e-commerce industry through personalized footwear recommendations. ## Related on Trend Hunter - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md)