# Drinkable Anti-Aging Shots AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir By Laura McQuarrie | Published 2018-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aethern References: [aethern](https://www.aethern.com/) & [instagram](https://www.instagram.com/p/BeSzD_HjdU3/?taken-by=aethernbeauty) AETHERN developed a nutritional supplement that is touted as a "drinkable anti-aging blend" for radiant, healthy skin. The [shot-style product](https://www.trendhunter.com/trends/functional-health-shot) is packed with micronutrients, antioxidants and anti-inflammatory agents and a highly bioavailable formula so that the body may truly make the most of all of the potent nutrients it is being fed. The supplement boasts [bioactive collagen peptides](https://www.trendhunter.com/trends/cofactor-by-elysium-health), hyaluronic acid, bamboo extract and Pure Astaxanthin, which helps collagen to regenerate more effectively than with Vitamin C or E. Since caring for one's skin and health is an ongoing pursuit and AETHERN is intended for long-term daily use, the company offers an Advanced Skin Beauty Program that can be purchased as part of a subscription model. A growing number of consumers are now approaching health and beauty holistically by turning to nutritional and dietary supplements to support their hair, nails and skin. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Drinkable Supplements:** Opportunity for other companies to create drinkable supplements offering specific benefits like anti-aging. - **Bioactive Collagen Peptides:** The market for bioactive collagen peptides is growing, with potential for development of new beauty or wellness products. - **Holistic Health Trends:** Consumers are increasingly interested in products that promote holistic health and beauty, presenting opportunities for additional product development. ### Sectors Adopting This - **Beauty:** Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty. - **Wellness:** Wellness companies can create similar drinkable supplement products or develop bioactive collagen peptides for use in dietary supplements or other wellness products. - **Subscription Services:** Subscription services for health and beauty supplements could become an important growth area for businesses seeking to increase customer retention and repeat business. ## Related on Trend Hunter - [Drinkable Wellness Shots](https://www.trendhunter.com/trends/glow-and-calm-shot.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Healthy Aging-Supporting Shots](https://www.trendhunter.com/trends/happy-aging.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Anti-Aging Nutricosmetic Supplements](https://www.trendhunter.com/trends/eternalyoung.md) - [Age-Defying Herbal Tinctures](https://www.trendhunter.com/trends/agedefying-herbal-tincture.md) - [Nutraceutical Beauty Gummies](https://www.trendhunter.com/trends/eternalyoung-plantbased-gummies.md) - [Wellness-Boosting Beauty Shots](https://www.trendhunter.com/trends/beauty-shot.md)