# Stretchable Insulated Parkas The AETHER Scott Parka Offers Protection without Too Much Heft By Michael Hemsworth | Published 2021-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aether-scott-parka References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/coats-jackets/aether-scott-parka/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [aetherapparel](https://www.aetherapparel.com/collections/mens-jackets/products/scott-parka?utm_source=blessthisstuff&utm_medium=sponsored_post&utm_campaign=Scott%20Parka) Parka-style jackets are often associated with having an oversized, puffy aesthetic that is anything but easy to move in, so the [AETHER](https://www.trendhunter.com/trends/aether-walsh-hooded-anorak) Scott Parka is positioned as an alternative that will transform the wearer experience. The jacket is constructed with a woven shell that is soft and stretchy along with a [two-way stretch waterproof](https://www.trendhunter.com/trends/nano-puff-jacket) Schoeller fabric. This enables the jacket to actually move with the wearer, while the 800-fill goose down promises to deliver exceptional warmth and protection from the elements without too much weight. The AETHER Scott Parka comes in two color options including Nordic Navy and [Onyx Black](https://www.trendhunter.com/trends/aether-rex-down-jacket), and is wind resistant with seam sealing on the critical contrast fabric join seams to ensure it's ready to withstand winter's wrath. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Stretchable Parkas:** Development of stretchable material in the winter wear industry presents disruptive innovation opportunities for better comfort and mobility without compromising warmth. - **Lightweight Insulation:** The advancement in down insulation technology and use of lighter materials in parkas leads towards a disruption in the winter wear industry by providing more comfortable and efficient alternatives. - **Seamless Waterproofing:** Integrating seam sealing techniques with waterproof material presents an opportunity to disrupt the winter wear industry by providing protection from harsh winter conditions without the need for multiple layers. ### Industries Being Reshaped - **Winter Wear:** The winter wear industry can leverage the advancements in stretchable, lightweight, and waterproof materials for improved and innovative designs. - **Outdoor Sports:** The outdoor sports industry can capitalize on the disruptive innovation opportunities presented by the trends in winter wear for improved performance and comfort in colder climates. - **Athletic Wear:** The athletic wear industry can adopt the advancements in stretchable and lightweight materials to create winter gear that is comfortable and flexible without restricting movement and performance. ## Related on Trend Hunter - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Bonded Baffling Insulation Jackets](https://www.trendhunter.com/trends/aether-rex-down-jacket.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Performance-Driven Down Jackets](https://www.trendhunter.com/trends/down-hood.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Minimal Extreme-Cold Parkas](https://www.trendhunter.com/trends/asgard-down-parka.md) - [Aerogel-Insulated Jacket Designs](https://www.trendhunter.com/trends/spacepeak-jacket.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md)