# Diamond-Infused BIPOC Highlighters Aether Beauty's Product Has Ethically Sourced Diamond Powder By Laura McQuarrie | Published 2020-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aether-beauty-highlighter References: [byrdie](https://www.byrdie.com/aether-beauty-golden-supernova-crushed-diamond-highlighter-5071895) & [aetherbeautyco](https://aetherbeautyco.com/collections/all/products/limited-edition-supernova-crushed-yellow-diamond-highlighter) There are tons of highlighters on the market but not all of them are flattering for all skin tones and [Aether Beauty](https://www.trendhunter.com/trends/storm-allweather-jacket) is recognizing this with its newest limited-edition release. While there are plenty of formulas that are effective for drawing attention to the face—some only do so by leaving an undesirable white cast or a chalky finish on melanin-rich skin tones. Aether Beauty's new limited-edition Golden Supernova Crushed Diamond Highlighter promises a "super-soft, ethereal golden glow" that's infused with [real and ethically sourced diamond powder](https://www.trendhunter.com/trends/skydiamond). As well as being light-reflecting, this ingredient is beneficial for helping to protect collagen. As brand founder Tiila Abbitt says, "[BIPOC](https://www.trendhunter.com/trends/eadem) women are more susceptible to toxins, especially in the beauty industries. So, I really wanted to make sure that no matter what I produce for Āether Beauty, there's always shade ranges for everybody." Image Credit: Aether Beauty ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Highlighters:** Beauty companies can improve inclusivity by creating highlighters that work for all skin tones and types. - **Ethical Sourcing:** Incorporating ethically sourced ingredients in beauty products can appeal to environmentally conscious consumers. - **Multi-functional Ingredients:** Using ingredients that have both cosmetic and skincare benefits can offer added value to beauty products. ### Who This Affects Most - **Cosmetics:** Incorporating real and ethically sourced diamond powder in highlighters can differentiate and appeal to consumers in the cosmetics industry. - **Natural Beauty:** Using ethically sourced ingredients can provide business opportunities for natural beauty and environmentally friendly industries. - **Anti-aging:** Products that have both cosmetic and skincare benefits, such as collagen protection, can be appealing to customers in the anti-aging industry. ## Related on Trend Hunter - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md)