# Multifunctional Design-Led Skincare Aeston West Skincare Supports the Skin's Underlying Systems By Laura McQuarrie | Published 2025-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aeston-west References: [prnewswire](https://www.prnewswire.com/news-releases/aeston-west-launches-in-beauty-market-offering-a-duality-by-design-principle-302578748.html) & [aestonwest](http://www.aestonwest.com)  [Aeston West](https://www.trendhunter.com/trends/marine-mist) is a new skincare brand that goes beyond surface-level solutions and shares advanced, multifunctional formulas for cleansing, treating and repairing. At the heart of the Aeston West collection is [Cellevitae](https://www.trendhunter.com/trends/cleansing-nectar), a patent-pending, high-performance active ingredient designed to elevate care for [visible signs of skin aging](https://www.trendhunter.com/trends/auro-skincare). Unlike traditional skincare that solely focuses on the uppermost layer of skin, Cellevitae is designed to work on a deeper level. As the brand detailed in a press release, "In an in-vitro gene study, 1% Cellevitae was shown to significantly boost the expression of two key skin health markers -vascular endothelial growth factor (VEGF), associated with regeneration and nutrient delivery, and sirtuin 1 (SIRT1), linked to antioxidant defense and collagen preservation." Kaitlyn Schneider, Founder and Head of Innovation at Aeston West, describes the brand as "a love letter to my future self." ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 78% | Activity: 85% | Freshness: 52% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Advanced Skincare Formulations:** Innovative skincare products now incorporate multifunctional formulas that address deeper skin layers for comprehensive results. - **Ingredient-focused Skincare Solutions:** The introduction of patent-pending ingredients like Cellevitae highlights a shift toward more scientifically driven skincare innovations. - **Gene-expression Skincare:** By leveraging in-vitro gene studies, skincare brands are enhancing product efficacy through targeted activation of key skin health markers. ### Industries Being Reshaped - **Cosmetic Biotechnology:** The cosmetic industry is increasingly integrating biotechnological advancements to create products that offer regenerative and protective benefits at a cellular level. - **Nutraceutical Skincare:** A growing market segment is emerging for skincare products that not only improve appearance but also support nutritional and wellness aspects of skin biology. - **Personalized Skincare Solutions:** With a focus on individual skin health markers, brands are moving towards offering personalized skincare that reflects a deeper understanding of skin genetics and behavior. ## Related on Trend Hunter - [Science-Backed Beauty Brand Expansions](https://www.trendhunter.com/trends/cellular-vitality.md) - [Next-Gen Cellular Skincare](https://www.trendhunter.com/trends/celavive.md) - [Marine-Inspired Facial Mists](https://www.trendhunter.com/trends/marine-mist.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md) - [Multi-Action Rejuvenating Skincare](https://www.trendhunter.com/trends/system-skins-allinone-solution.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Rejuvenating Science-Backed Skincare](https://www.trendhunter.com/trends/elevai-labs.md) - [Luxe Regenerative Skincare](https://www.trendhunter.com/trends/haute-regenerative-skincare.md) - [Longevity-Driven Skincare](https://www.trendhunter.com/trends/Longevity-driven-skincare.md)