# Aesthetic Duct Tape Campaigns Tesapack Ultra Strong Ad By Sandra Winn | Published 2008-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aesthetic-duct-tape-ads-tesapack-ultra-strong References: [brandinfection](http://www.brandinfection.com/2008/11/20/artistic-advertising-tesapack-ultra-strong/) & [tesa](http://www.tesa.com/consumer/solutions/tesapack) The creators of Tesapack Ultra Strong Duct Tape want you to know that their duct tape is superior and tough--just like the art pieces of the [boxer, bodybuilder and sumo wrestler](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) that Mark Khaisman created using only their product for this [ad campaign](https://www.trendhunter.com/trends/ikea-hides-price). Khaisman’s work is certainly unique, and it boggles my mind as to how there is so much contrast and depth. When looking at the bodybuilder, I can almost hear the photo grunting. Who would have thought that such awesome images could be created from a product that is used as a quick fix for rips on furniture, [holding car doors in place](https://www.trendhunter.com/trends/you-are-how-you-car) and mending a myriad of other broken items in and around the home? Oh, how Archie Bunker would have loved this duct tape to patch up his infamous chair! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artistic Advertising:** Opportunity for businesses to create visually striking and unique advertisements that capture consumer attention. - **Unconventional Materials:** Potential for industries to explore and utilize unexpected materials in their products or marketing campaigns for added creativity and novelty. - **Visual Storytelling:** Trend towards using visually captivating images to convey brand messages and engage consumers on a deeper level. ### Who This Affects Most - **Advertising:** Creative agencies can embrace artistic advertising approaches to create memorable and impactful campaigns. - **Arts and Crafts:** Crafting industries can explore the use of unconventional materials like duct tape to inspire unique creations and art projects. - **Photography and Imaging:** Opportunity for photographers and imaging professionals to experiment with visual storytelling techniques to showcase products and brands in captivating ways. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Edible Food-Safe Adhesives](https://www.trendhunter.com/trends/tastee-tape.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Artful Bandage Collections](https://www.trendhunter.com/trends/the-met-x-bandaid.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)