# Streamlined Apothecary Shops The Aesop Yokohama and Shin-Marunouchi Stores Both Use One Material By Jana Pijak | Published 2012-07-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-yokohama-and-shin-marunouchi References: [frameweb](http://www.frameweb.com/news/aesop-yokohama--shin-marunouchi-by-torafu-architects) & [torafu](http://torafu.com/) The [Aesop](https://www.trendhunter.com/trends/aesop-outlet) Yokohama and Shin-Marunouchi stores by Torafu Architects display the use of one material in two different ways. Employing a similar concept, these contrasting shop designs resemble two apothecary-inspired interiors. Filled with the same material, these interiors feature Oriented Strand Board, made from compressing wood splinters. Often used for shelving and displays, the eco-friendly material is sleek and streamlined, serving as the perfect backdrop for the minimalist packaging synonymous with the Aesop brand. While the Shin-Marunouchi shop displays OSB in a stone hue, the Yokohama interior fuses a deep green accent color with the lightly-toned material. The Aesop Yokohama and Shin-Marunouchi shops showcase the use of an [eco-friendly and versatile Oriented Strand Board](https://www.trendhunter.com/trends/dinesen-apartment) material in two differing ways that achieve the same sleek and modern look. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Store Interiors:** The use of one material in the Aesop Yokohama and Shin-Marunouchi stores highlights the trend of minimalist store interiors. - **Eco-friendly Materials:** The use of Oriented Strand Board in these shops showcases the trend of incorporating eco-friendly materials in retail spaces. - **Contrasting Designs:** The differing designs of the Aesop Yokohama and Shin-Marunouchi stores demonstrate the trend of creating contrasting aesthetics within the same brand. ### Who This Affects Most - **Retail Design:** The streamlined apothecary-inspired interiors of the Aesop Yokohama and Shin-Marunouchi stores present disruptive innovation opportunities for the retail design industry by emphasizing simplicity and minimalism. - **Material Manufacturing:** The use of Oriented Strand Board in these shops opens up disruptive innovation possibilities for the material manufacturing industry through showcasing its versatile uses and eco-friendly properties. - **Brand Identity:** The contrasting designs of the Aesop Yokohama and Shin-Marunouchi stores offer opportunities for disruptive innovation in brand identity, allowing businesses to explore different aesthetics while maintaining their core image. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Seasonal Patisserie Interior](https://www.trendhunter.com/trends/season-patisserie.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md)