# Minimalist Morgue-Like Interiors The Aesop Tokyo Store Looks Cold and Creepy By Chalaine Mantha | Published 2011-01-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-tokyo References: [trendland.net](http://trendland.net/2011/01/16/aesop-tokyo-store/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [aesop.net.au](http://www.aesop.net.au/) The Aesop Tokyo has opened and it literally gives me chills. Aesop is a store that sells Australian plant-based skin, hair and body products. The interior of Aesop Tokyo reminds me of a morgue or pharmacy with all the medicine-inspired bottles lined up against the walls. Cyril Style describes it as "very [sterile and cold](https://www.trendhunter.com/trends/malingoetz-1)," with almost nothing in the store but the product itself. Aesop Tokyo boasts a new direction that many stores may take on. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Interiors:** Embracing a minimalist aesthetic in interior design creates a clean and uncluttered atmosphere. - **Medical-inspired Design:** Drawing inspiration from medical environments introduces a unique and clinical element to retail spaces. - **Pharmacy-like Stores:** Creating store atmospheres reminiscent of pharmacies provides a sense of professionalism and trust in the products being sold. ### Sectors Adopting This - **Retail:** Retailers can explore minimalist interior design to create visually striking and modern store environments. - **Beauty and Personal Care:** Integrating medical-inspired design elements in beauty and personal care stores can enhance the perceived efficacy and quality of products. - **Home Goods:** Home goods retailers can consider adopting pharmacy-like store layouts to evoke a sense of reliability and expertise in their products. ## Related on Trend Hunter - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Medallion-Detailed Retail Designs](https://www.trendhunter.com/trends/aesop-store-2.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md)