# Rejuvenating Fortified Face Masks The Aesop Sublime Replenishing Night Masque is Vitamin-Enriched By Michael Hemsworth | Published 2020-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-sublime-replenishing-night-masque References: [highsnobiety](https://www.highsnobiety.com/p/aesop-sublime-night-masque/) & [aesop](https://www.aesop.com/us/p/skin/treat-masque/sublime-replenishing-night-masque/) The [Aesop](https://www.trendhunter.com/trends/lucent-facial-refiner) Sublime Replenishing Night Masque is one of the latest products from the skincare brand that's focused on enhancing the skin's complexion by working effectively [overnight](https://www.trendhunter.com/trends/premium-overnight-skincare). The face mask is part of the brand's SkinCare+ range and features a recipe that's enriched with vitamins B, C, E and F, and will deliver exceptional hydration that will help to augment the [skin's barrier function](https://www.trendhunter.com/trends/foreos-supercharged-face-oil). This will help it to be moisturized during product use, while also enhancing moisture retention upon waking. The Aesop Sublime Replenishing Night Masque is suitable for those with any kind of skin type and in any climate, but is reported to have particular relevancy for those with normal to very dry skin as well as frequent travelers and office workers. Image Credit: Aesop ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Enhancing Skin's Complexion:** There is an opportunity for skincare brands to develop products that work effectively overnight to enhance the skin's complexion. - **Vitamin-enriched Products:** Skincare brands can explore the development of products enriched with vitamins to deliver exceptional hydration and improve the skin's barrier function. - **Moisture Retention:** There is a potential for skincare brands to create products that help the skin retain moisture throughout the night, resulting in improved hydration and overall skin health. ### Sectors Adopting This - **Skincare:** Skincare brands have the opportunity to innovate by creating face masks or products that enhance the skin's complexion and provide exceptional hydration. - **Cosmetics:** Cosmetic brands can explore the development of vitamin-enriched products that not only enhance the complexion but also improve the overall health of the skin. - **Wellness and Travel:** There is a disruptive innovation opportunity for wellness and travel industries to collaborate and create targeted skincare products suitable for frequent travelers and office workers. ## Related on Trend Hunter - [Luxe Exfoliating Skincare Products](https://www.trendhunter.com/trends/lucent-facial-refiner.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Circadian-Driven Repair Masks](https://www.trendhunter.com/trends/reparative-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md)