# Medallion-Detailed Retail Designs Jakob Sprenger Designs the Aesop Store in Paris By Amy Duong | Published 2024-07-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-store-2 References: [dezeen](https://www.dezeen.com/2024/07/03/jakob-sprenger-aesop-store-paris-antique-medallions/) & [jakobsprenger](https://jakobsprenger.com/)  Austrian architect Jakob Sprenger works on the latest [Aesop](https://www.trendhunter.com/trends/aesop-outlet) store location in Paris with the defining design led by the 1920s plaster medallions. It rests over a large sculptural sink and acts as the main focus of the store. It is in the 17th arrondissement in Paris within the district of Ternes. The main focus of the space was to "create a feeling of simple domesticity." The medallions were originally crafted in 1923 for the [Hotel de la Guilonniere](https://www.trendhunter.com/trends/hotel-de-sagonne) in central Paris. Sprenger explains the process to Dezeen, "At first, we weren't sure how to incorporate them, but their artistic quality and provenance immediately caught my attention. The triangular floorplan with a wide south-facing facade has a rather unusual geometry but allows for an impactful arrangement of functions and exciting perspectives." Image Credit: Ludovic Balay ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 11% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Heritage-infused Retail Spaces:** Stores infused with historical elements, like the 1920s plaster medallions in the Aesop store, offer a unique blend of nostalgia and modernity. - **Architectural Focus Points:** Using large, sculptural elements as focal points in retail design creates striking visual interest and draws customers into specific areas of the store. - **Geometry-driven Layouts:** Utilizing unconventional geometric floorplans, such as the triangular layout in the Aesop store, can lead to innovative and functional space arrangements. ### Sectors Adopting This - **Luxury Retail:** Incorporating historical and artistic elements into store designs can enhance the luxurious atmosphere and appeal to discerning customers. - **Interior Architecture:** The integration of unique architectural features in interior spaces highlights the potential for creative design solutions in various environments. - **Urban Development:** Urban retail spaces benefit from incorporating distinctive architectural and historical elements to create memorable shopping experiences. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Parisian Haussmann-Era Apartments](https://www.trendhunter.com/trends/uchronia.md) - [Illuminating Collaborative Installations](https://www.trendhunter.com/trends/aesop-and-bocci.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Fragrance Store Interiors](https://www.trendhunter.com/trends/nonfiction-new-york.md)