# Medicine Bottle Mouthwashes The Aesop Mouthwash Launches and Will Improve Your Hygiene By Katie Pagnotta | Published 2013-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-mouthwash References: [highsnobiety](http://www.highsnobiety.com/2013/01/16/aesop-launches-mouthwash/) & [aesop](http://www.aesop.com/usa/?show_banner=1) The recent launch of the Aesop mouthwash will assist you in your dental care routine. Aesop is a fantastic brand that attempts to provide a wide range of hygienic products from skin care to hair care. The brand has branched out and officially is catering towards dental care as well. The brand previously released the 'Post-Poo Drops' and they were well received. The new mouthwash is sure to follow suit. The cleanser is packaged in an old school medicine bottle style and comes with a basic and legible label. The refreshing mouthwash is an alcohol-free formula and contains carefully selected botanical ingredients. This recipe assists in addressing odor-causing bacteria. The Aesop mouthwash will be available at select locations and online. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Mouthwash:** There is a disruptive innovation opportunity in creating natural and organic mouthwash formulas that prioritize botanical ingredients. - **Retro Packaging:** A disruptive innovation opportunity exists in reviving old-school medicine bottle packaging to appeal to modern consumers. - **Holistic Hygiene:** There is an innovation opportunity in creating a comprehensive line of hygiene products that merge traditional skin and hair care with natural dental care options. ### Sectors Adopting This - **Natural Beauty:** Natural beauty companies can explore expanding their product lines to include more natural and botanical-based oral care products. - **Packaging Design:** There is a disruptive innovation opportunity in the packaging design industry to revive retro packaging styles for modern product lines. - **Holistic Wellness:** Holistic wellness brands can explore merging traditional hygiene with natural oral care to provide consumers with comprehensive personal care options. ## Related on Trend Hunter - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Soothing Aloe-Infused Mouthwashes](https://www.trendhunter.com/trends/arctic-frost-whitening-mouthwash.md) - [Minty Lemongrass Mouthwashes](https://www.trendhunter.com/trends/renew-liquid-mouthwash.md) - [Alcohol-Free Mouth Rinses](https://www.trendhunter.com/trends/alcoholfree-mouth-rinse.md) - [Thoughtfully Crafted Mouthwashes](https://www.trendhunter.com/trends/empowermint-mouthwash.md) - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md) - [Flavored Foam Mouthwashes](https://www.trendhunter.com/trends/foam-mouthwash.md) - [Alcohol-Free Whitening Mouthwashes](https://www.trendhunter.com/trends/alcohol-free-whitening-mouthwash.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md)