# Movement-Inspired Spa Boutiques The Aesop Mile-End Store Was Designed by Montreal's Naturehumaine By Rebecca Byers | Published 2016-03-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-mileend References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/10/aesop-store-by-naturehumaine-montreal-canada/) The recently opened Aesop Mile-End boutique is an [intimate retail experience](https://www.trendhunter.com/trends/retail-environment) that blends earthy materials to create a truly unique atmosphere. The relaxing space carries the brand's entire cosmetic and haircare range. Designed by Montreal's own Naturehumaine in collaboration with the Aesop in-house design team, the Aesop Mile-End store is generally centered around the theme of movement, a motif that references the neighborhood's history as being a place that different waves of immigrants settled over a 100-year period. As per usual in [Aesop retail concepts](https://www.trendhunter.com/trends/aesop-and-bocci), the space is centered around a monolithic demonstration sink that has been covered in local limestone. Patrons interested in testing out any of the [innovative Aesop skincare line](https://www.trendhunter.com/trends/experience-center-1) can do so at the sink. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Movement-inspired Retail Design:** Opportunity to create retail spaces that reflect and pay homage to the history and culture of the surrounding neighborhood, drawing in and engaging consumers. - **Intimate Retail Experience:** Opportunity to create small, personalized retail spaces that create a unique experience for patrons while carrying a full range of products. - **Innovative Product Testing Stations:** Opportunity to design interactive, engaging demo areas in retail spaces that allow patrons to try out new products in a fun and engaging way. ### Sectors Adopting This - **Retail:** Designing retail spaces that reflect and honor the local culture while providing a small, personalized experience for patrons. - **Skincare and Haircare:** Creating a unique and immersive experience for patrons to test out and purchase the latest in innovative skincare and haircare products. - **Architecture and Interior Design:** Partnering with retail brands to create personalized, iconic retail spaces that reflect the brand's ethos and engage the consumer on a deeper level. ## Related on Trend Hunter - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Medallion-Detailed Retail Designs](https://www.trendhunter.com/trends/aesop-store-2.md) - [Spa-Like Flagship Stores](https://www.trendhunter.com/trends/multisensory-toronto-store.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Illuminating Collaborative Installations](https://www.trendhunter.com/trends/aesop-and-bocci.md)