# Distinctive Teal-Hued Shops A Second Aesop Milan Shop Has Opened in the Italian Fashion Capital By Rebecca Byers | Published 2016-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-milan References: [retaildesignblog.net](http://retaildesignblog.net/2016/01/29/aesop-boutique-by-dimore-studio-milan-italy/) The second to open its doors in the Italian fashion capital, this [Aesop Milan](https://www.trendhunter.com/trends/aesop-flagship) boutique is a stunning ode to the brand's delicate branding and the design culture of the city. Largely a teal-hued space, the interior of the Aesop Milan shop features display cabinets boasting framed rounded windows that seem right out of an 1800's apothecary. The space also features walls made of teal tiles and yellow accented shelving that complement each other quite well. Designed in collaboration between the cult Australian skincare brand's in-house team and Milanese design firm Dimore Studio, the second Aesop Milan store is an authentic and memorable experience driven by its high-quality materials and stunningly succinct design language. The space is a must-see for anyone obsessed with interiors and skincare. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Teal-hued Spaces:** Opportunity to create unique and visually captivating store designs with an emphasis on teal accents. - **Collaborative Design:** Opportunity for brands to partner with design firms to create authentic and memorable retail experiences. - **Interiors and Skincare:** Growing interest in the intersection of interior design and skincare, opening up opportunities for innovative retail spaces. ### Sectors Adopting This - **Retail Design:** Innovations in store design and visual merchandising to create memorable and immersive customer experiences. - **Skincare:** Disruptive innovations in the skincare industry, including new product formulations and packaging. - **Interior Design:** Emerging trends in interior design and the incorporation of unique materials and color palettes. ## Related on Trend Hunter - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md)