# Whiteout Theatrical Spa Shops The Aesop Kuala Lumpur Store is the Brand's Fourth in the City By Rebecca Byers | Published 2015-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-kuala-lumpur References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/23/aesop-store-by-russell-george-kuala-lumpur-malaysia/) Located within the city's most prestigious shopping mall, the new whiteout [Aesop Kuala Lumpur](https://www.trendhunter.com/trends/aesop-flagship) store is a stunning chapel to [high-performance skincare](https://www.trendhunter.com/trends/retail-environment). The cult skincare brand's fourth location in Kuala Lumpur, the new boutique is located in the Suria KLCC Shopping Mall and features floor-to-ceiling metal tubes that give the space more depth and height. Design by Melbourne-based practice, the Aesop Kuala Lumpur shop carries the brand's full range of skin, body and hair care products and features the signature [in-store demonstration sink](https://www.trendhunter.com/trends/multisensory-toronto-store) in which individuals can test the product by having their hands washed. The store is characterized by the subtle and romantic lighting that makes the entire space feel light, airy and unobtrusive. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **High-performance Skincare:** Opportunity for disruptive innovation: Develop new and advanced skincare formulations that offer superior performance and tangible benefits. - **In-store Demonstration:** Opportunity for disruptive innovation: Create interactive in-store experiences that allow customers to test products and enhance their shopping journey. - **Subtle and Romantic Lighting:** Opportunity for disruptive innovation: Design innovative lighting solutions that create a relaxing and immersive ambiance in retail spaces. ### Who This Affects Most - **Skincare:** Opportunity for disruptive innovation: Introduce novel ingredients and technologies to revolutionize the skincare industry. - **Retail:** Opportunity for disruptive innovation: Explore new retail concepts and technologies to transform the traditional brick-and-mortar shopping experience. - **Lighting:** Opportunity for disruptive innovation: Develop innovative lighting products and solutions for various industries, including retail, hospitality, and architecture. ## Related on Trend Hunter - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Tranquil Skincare Experience Spaces](https://www.trendhunter.com/trends/experience-center-1.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Immersive Fashion Retail Destinations](https://www.trendhunter.com/trends/urban-revivo.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md)