# Treatment-Focused Corporate Offices The Aesop France Offices are Open to the Public for Treatments By Joey Haar | Published 2017-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aesop-france-offices References: [dezeen](https://www.dezeen.com/2017/01/24/benjamin-paulin-convert-aesop-paris-offices-temporary-spa-interiors/) & [aesop](http://www.aesop.com/fr/article/paris-a-to-z.html) Skincare brand Aesop has developed a loyal consumer base thanks to its effective line of products, but those within range of the [Aesop France](https://www.trendhunter.com/trends/samuso-hyojadong) offices have the opportunity to take their brand loyalty a step further. Though most companies' corporate offices tend to be closed to the public, Aesop has decided to open its offices on Paris' famous Rue Saint-Honoré for public treatments. As a whole, Aesop is dedicated to providing the best possible treatments for its consumers, and opening its corporate office is a demonstration of just how far the brand is willing to go in this regard. Consumers can book a treatment appointment in advance, and doing so gives them access to the [ornately decorated space](https://www.trendhunter.com/trends/neom-wellbeing) and a [professional clinician for 90 minutes](https://www.trendhunter.com/trends/clinique-le-1620). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Treatment-focused Corporate Offices:** Disruptive innovation opportunity: Other beauty brands can consider opening their corporate offices to the public to provide unique treatment experiences and strengthen brand loyalty. - **Public Access to Corporate Spaces:** Disruptive innovation opportunity: Companies in various industries can explore the idea of opening their corporate offices or spaces to the public, offering exclusive experiences or services. - **Enhancing Customer Experiences:** Disruptive innovation opportunity: Brands across industries can prioritize enhancing customer experiences by creating dedicated spaces for treatments, consultations, or unique services within their corporate offices. ### Sectors Adopting This - **Beauty and Skincare:** Disruptive innovation opportunity: Other beauty and skincare brands can follow Aesop's lead and open their corporate offices for treatment appointments, providing a unique and personalized experience to their customers. - **Hospitality and Tourism:** Disruptive innovation opportunity: Hotels or travel companies can consider opening up their corporate offices or spaces for tours, showcasing their expertise and creating immersive experiences for visitors. - **Health and Wellness:** Disruptive innovation opportunity: Health and wellness companies can explore the option of opening their corporate offices for consultations or treatments, offering a holistic and inclusive experience to their clients. ## Related on Trend Hunter - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Women's Literature-Inspired Skincare Stores](https://www.trendhunter.com/trends/womens-literature-library.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Illuminating Collaborative Installations](https://www.trendhunter.com/trends/aesop-and-bocci.md) - [Medallion-Detailed Retail Designs](https://www.trendhunter.com/trends/aesop-store-2.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Luxe Anniversary Soaps](https://www.trendhunter.com/trends/aesop-resurrection.md) - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md)