# Mood-Modulating Functional Fragrances AERWAY Scents are Backed by Functional Benefits By Laura McQuarrie | Published 2024-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aerway-functional-fragrance References: [aerway.co](https://www.aerway.co/products/sample-kit)  AERWAY's unisex Functional Fragrances are more than just feel-good scents—they're tools for everyday life with [functional benefits](https://www.trendhunter.com/trends/biology-fragrances). The everyday scents in the brand's sample kit include invigorating and aquatic [Rise](https://www.trendhunter.com/trends/clarks-pace-rise)+; earthy and green Breathe+ for calming and de-stressing; and spicy-sweet Connect+ to [inspire intimacy and sociability](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich). Rise+ is a tool for increasing focus that gleans from a study published in the Journal of Environmental Psychology that provides clinical evidence that being by the ocean promotes enhanced focus and attention. AERWAY engineered Connect+ to target specific parts of the brain responsible for social behavior and decision-making, and activate the sympathetic nervous system to stimulate the body and help with the regulation of hormones for enhanced energy and vitality. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 69% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Functional Fragrance Innovation:** Expanding beyond traditional scents to offer benefits for everyday life through targeted brain activation and hormonal regulation. - **Biophilic Aroma Development:** Creating fragrances inspired by natural environments to enhance focus, relaxation, and social interactions based on scientific studies. - **Sensory Wellness Solutions:** Developing fragrance products that go beyond sensory pleasure to actively improve mental and emotional well-being through innovative formulations. ### Industries Being Reshaped - **Beauty & Personal Care:** Incorporating functional fragrances with specific brain-boosting and calming properties into beauty and personal care products. - **Health & Wellness:** Integrating mood-modulating fragrances into holistic wellness practices to enhance mental health and emotional balance. - **Home & Lifestyle:** Infusing living spaces with aroma solutions designed to optimize focus, relaxation, and social interactions for a more harmonious lifestyle. ## Related on Trend Hunter - [Functional Home Fragrances](https://www.trendhunter.com/trends/the-clarity-collection.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Functional Day-to-Night Fragrances](https://www.trendhunter.com/trends/energise-unwind-duo.md) - [Mood-Boosting Aromatherapy Rollerballs](https://www.trendhunter.com/trends/aromatherapy-rollerballs.md) - [Ritualistic Wellness Fragrances](https://www.trendhunter.com/trends/free-yourself.md) - [Functional Fragrance Collections](https://www.trendhunter.com/trends/functional-fragrance-collection.md) - [Sleep-Improving Fragrances](https://www.trendhunter.com/trends/this-works-1.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md)