# Activism-Focused Apparel Capsules Aéropostale and Global Citizen Launch a New Apparel Collection By Kanesa D | Published 2024-03-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aeropostale-1 References: [wwd](https://wwd.com/fashion-news/fashion-scoops/aeropostale-global-citizen-collection-1236270318/) & [blnts](https://blnts.com/collections/bn_aeropostale-shop)  Aéropostale and [Global Citizen](https://www.trendhunter.com/trends/great-british-chefs) are teaming up to introduce the Aéropostale x Take Action capsule, featuring 15 T-shirts and hoodies crafted sustainably and with [gender expression in mind](https://www.trendhunter.com/trends/humanrace-4). Notably, consumers can access the new Take Action platform by scanning a QR code provided on the garments to learn more about the steps to usher world leaders into action. The Aéropostale x Take Action collaboration will be available in stores and online. Global Citizen owns and manages the Take Action trademark, which is an exclusive brand mark utilized across a wide range of initiatives and programs. The organization has already collaborated with [Reebok](https://www.trendhunter.com/trends/not-guilty-capsule) on a collaborative capsule that was released last year. The Aéropostale x Take Action is available starting on March 20. Image Credit: Aéropostale ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 14% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Activism-focused Apparel Capsules:** Opportunity to merge sustainability and social activism in fashion with gender-inclusive designs. - **QR Code Enhanced Consumer Engagement:** Innovative use of QR codes on apparel to educate consumers and drive civic action. - **Collaborative Philanthropic Initiatives:** Growing trend of brands joining forces with organizations to create meaningful social impact through fashion collections. ### Where This Applies - **Fashion Retail:** Blending fashion with activism to appeal to socially conscious consumers and drive positive change. - **Sustainable Apparel:** Expanding sustainability efforts by incorporating social activism and gender-inclusive design elements in clothing lines. - **Digital Marketing and Consumer Engagement:** Utilizing QR code technology to enhance consumer interaction and activism education in the retail sector. ## Related on Trend Hunter - [Sleek Kid-Oriented Apparel](https://www.trendhunter.com/trends/authentic-brands-group.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)