# Gigantic Airport Selfie Campaigns The Aeroports De Paris Will Display Selfies on Its Terminal Face By Laura McQuarrie | Published 2014-05-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/aeroports-de-paris References: [wearesocialmedia.gr](http://wearesocialmedia.gr/a-parisian-airport-redecorates-its-terminal-with-your-selfies/) & [facebook](https://www.facebook.com/aeroportsdeparis/app_201742856511228) Since May 9th, Aeroports de Paris has been promoting its #iamtheguest campaign, where the selfies that travellers take and tag will be posted on the face of the Orly-Sud terminal building. As well as being able to do this on your own, travellers will also be asked by staff in-terminal if they would like their picture taken. Typically people aren't at their most glamorous when there's long flights and no showers around, but hopefully travellers can still spare a smile. After tons of pictures have been taken, a massive poster spanning over 34,000 square feet will be printed with the photos that get the most likes on Facebook. The #iamtheguest campaign runs until May 18th, so there's still a chance to snap a selfie and maybe even see it above the Aeroports de Paris. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Personalized Airport Experiences:** Creating opportunities for travelers to share their experiences and engage with the airport through campaigns like #iamtheguest. - **Social Media Integration:** Integrating social media platforms like Facebook to display travelers' selfies on the terminal buildings, enhancing their digital presence and driving engagement. - **Gamification in Travel:** Using gamification elements such as 'most likes on Facebook' to encourage travelers to participate in campaigns and create memorable experiences. ### Who This Affects Most - **Airports:** Airports can leverage selfie campaigns to enhance customer experience, increase social media engagement, and promote their brand. - **Digital Advertising:** Digital advertising agencies can help airports in integrating social media platforms with physical spaces and creating innovative campaigns that generate buzz and drive customer engagement. - **Tourism and Travel:** Tourism and travel businesses can adopt gamification strategies to encourage travelers to actively participate in campaigns, creating unique and memorable experiences. ## Related on Trend Hunter - [Airport Skincare Pop-Ups](https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [LED-Wrapped Airport Renovations](https://www.trendhunter.com/trends/pragues-airport.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Airport Authentication Technology](https://www.trendhunter.com/trends/abu-dhabi-airports.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Large-Scale Airport Installations](https://www.trendhunter.com/trends/airport-installations.md)