# World-Tested Timepiece Designs Aera Tests Its Aeronaut Timepieces Around the World By Kalin Ned | Published 2023-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aeronaut-timepiece References: [aera.co](https://aera.co/)  [Aera](https://www.trendhunter.com/trends/aera-p1-pilot-watch), a contemporary brand in pursuit global expansion, engaged in a collaboration to test their Aeronaut timepieces, sending them to various corners of the world. The inaugural Aeronaut journey took wildlife photographer and environmentalist Steve Woods to the Serengeti in Kenya and to capture the awe-inspiring great migration—a colossal movement of 1.5 million wildebeests and 200,000 zebras. Steve Woods, known for his mission to showcase the marvels of the natural world and draw attention to environmental challenges, chose to evaluate Aera's [Nato](https://www.trendhunter.com/trends/omega-seamaster-planet-ocean-deep-black-etnz-edition) strap on the [P-1 Pilot](https://www.trendhunter.com/trends/p1-pilot) during this expedition. The Nato strap, tailored for the nomadic traveler, proved ideal for a sustainable safari. Aera showcases this expedition in a special photo essay, also highlighting Woods' stay at the first carbon-neutral camp at Emboss River. Image Credit: Aera ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 39% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Global Expansion:** Aera, a contemporary brand, is pursuing global expansion by testing their Aeronaut timepieces around the world. - **Sustainable Safari:** Aera's Nato strap, tailored for nomadic travelers, proved ideal for a sustainable safari in the Serengeti. - **Collaborative Branding:** Aera collaborated with wildlife photographer Steve Woods to showcase the marvels of the natural world and draw attention to environmental challenges. ### Sectors Adopting This - **Luxury Fashion:** The luxury fashion industry can explore global expansion opportunities by collaborating with influencers to showcase their products in unique environments. - **Travel and Tourism:** The travel and tourism industry can benefit from integrating sustainable and eco-friendly products, like Aera's Nato strap, into their offerings. - **Photography and Videography:** The photography and videography industry can leverage collaborations with brands to capture visuals and tell stories that resonate with consumers' desire for unique experiences. ## Related on Trend Hunter - [Minimalist Concave Dial Timepieces](https://www.trendhunter.com/trends/aera-p1-pilot-watch.md) - [Limited-Edition Maritime Watches](https://www.trendhunter.com/trends/p1-pilot.md) - [Collaboration Yacht Builder Timepieces](https://www.trendhunter.com/trends/aera-x-firmship-p1-pilot.md) - [Aerospace Analog-Digital Timepieces](https://www.trendhunter.com/trends/breitling-aerospace-b70-orbiter.md) - [Space-Age Watch Designs](https://www.trendhunter.com/trends/europa-clipper-exploration-watch.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md)