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# Comfort-Focused Fashion Collections
The AERON SS22 Collection Emphasizes Simple Pleasures

By Colin Smith | Published 2022-03-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/aeron-ss22
References: [ssense](https://www.ssense.com/en-it/women/designers/andaacuteeron)

The first drop for the 'AERON SS22' collection has launched on the '[SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3)' online store. This Spring/Summer 2022 collection places comfort and simplicity at the forefront. The collection was designed to evoke a sense of calmness and tranquility by emphasizing the simple pleasures in life.

The items in the collection range from [contemporary feminine styles](https://www.trendhunter.com/trends/artless-forevers-fall-25) to high-impact European fashion statements. Some pieces in the collection emphasize the wearer's silhouette, while others are more relaxed, fit for unwinding and relaxing in the sun. The pieces feature [minimalist, uniform designs](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Many items are monocolored with muted designs and subtle accent pieces. The items in the AERON SS22 collection range from $330 USD for the 'Cami Bodysuits,' up to $2,300 USD for the full-length 'Blue Lily Coat.'

Image Credit: AERON, SSENSE

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 78% | Activity: 45% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Comfort-focused Fashion:** The AERON SS22 collection highlights the trend of comfortable and relaxed clothing, opening up opportunities for comfortable loungewear and athleisure wear.
- **Minimalist Designs:** The minimalist, uniform designs in the AERON SS22 collection showcase the trend towards simplicity and minimalism in fashion, presenting opportunities for sustainable fashion that is functional yet stylish.
- **Subtle Accents:** The subtle accent pieces in the AERON SS22 collection represent a trend towards understated fashion and present opportunities for accessories or details that add a touch of elegance to simple designs.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on the trend towards comfort-focused clothing by creating and promoting comfortable, versatile, and sustainable clothing for everyday use.
- **Loungewear:** The trend towards relaxed and comfortable clothing creates opportunities for the loungewear industry to innovate designs that are functional yet stylish, suitable for both indoor and outdoor wear.
- **Athleisure-wear:** The trend towards comfort-focused clothing represents opportunities for athleisure wear brands to expand their product line by creating versatile pieces that are comfortable yet stylish, suitable for both fitness and daily wear.

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