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# Hybrid Flavor Chocolate Bars
The Nestlé Aero Dark & Milk Balances the Best of Both Worlds

By Michael Hemsworth | Published 2021-01-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/aero-dark-milk
References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-adds-aero-dark-and-milk-block-to-its-sharing-range/652604.article) & [nestle](https://www.nestle.com)

Dark chocolate has increased in popularity but still features a flavor profile that not all consumers enjoy, so the [Nestlé](https://www.trendhunter.com/trends/kitkat-70-dark) Aero Dark & Milk is positioned to help offer shoppers the best of both worlds. The bar contains 51% cocoa solids and comes in a [sharing size format](https://www.trendhunter.com/trends/kitkat-sharing-bars) to make it perfect for families or gatherings. The bar follows on the product line's popularity as it continues to become one of the favorite options for consumers in the UK to pick up.

Brand Manager Hannah Smithson spoke on the new Nestlé Aero Dark & Milk saying, "More shoppers than ever are seeking out the [stronger flavor notes of dark chocolate](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks), but we know that some people can find the taste overpowering. Aero Dark and Milk has a higher percentage of cocoa solids than standard Aero chocolate, which makes it ideal for those who are looking for a more intense, grown up flavor. At the same time, it retains the creamy taste elements you would find in milk chocolate, which means there is no bitterness.”

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 38% | Activity: 75% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Hybrid Chocolate Bars:** Combining two different chocolate flavors to cater to the taste of both dark and milk chocolate lovers.
- **Customizable Food Products:** Creating food products that cater to individual taste preferences by mixing two or more ingredients.
- **Multisensory Food Experience:** Developing food products that offer a unique taste, texture, and aroma experience.

### Industries Being Reshaped

- **Chocolate Industry:** Incorporating a mixture of cocoa solids and milk chocolate to cater to all chocolate lovers.
- **Food and Beverage Industry:** Exploring the idea of hybrid food products that combine different tastes and textures.
- **Consumer Goods Industry:** Creating customizable and innovative food products that cater to individual tastes and preferences.

## Related on Trend Hunter

- [Bubbly Caramel Chocolate Snacks](https://www.trendhunter.com/trends/aero-caramel-bubbles.md)
- [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md)
- [Candy Bar Beverage Mixes](https://www.trendhunter.com/trends/golden-honeycomb-mocha.md)
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- [Dual-Flavored Premium Chocolates](https://www.trendhunter.com/trends/excellence-fusion.md)
- [Bubbly Strawberry Candy Bars](https://www.trendhunter.com/trends/aero-strawberry.md)
- [Bubbly Chocolate Citrus Desserts](https://www.trendhunter.com/trends/aero-orange-chocolate-mousse.md)
- [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md)
- [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md)