# Cloud-Sourced Vodkas Hilton Head Distillery's 'Aermoor' is Proofed with Water Sourced from Clouds By Laura McQuarrie | Published 2017-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aermoor References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/12/worlds-first-vodka-made-from-clouds-launches/) & [hiltonheaddistillery](https://www.hiltonheaddistillery.com/aermoor-vodka/) [Hilton Head Distillery](https://www.trendhunter.com/trends/the-devils-martini) recently launched an all-new spirit called Aermoor that is touted as a "cloud-sourced vodka," as it is proofed using water from an atmospheric water generator. Aermoor [Vodka](https://www.trendhunter.com/trends/bluebird-hardwater) is a product that emphasizes purity, stressing the fact that it has been distilled 49 times before proofing to create an incredibly smooth drinking experience. In terms of taste and texture, the vodka is said to be crisp, sweet and soft. In recent years, consumers have become curious about a number of [luxury beverage products](https://www.trendhunter.com/trends/zarova-vodka), including bottled water that has been purified through layers of volcanic rock or sourced from clouds. Moving beyond artisanal water, consumers are looking to find brands that take the same care when crafting their spirits. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Beverage Products:** Disruptive innovation opportunity: Explore the creation of premium spirits and beverages that emphasize unique sourcing and purification methods, appealing to consumers' curiosity and desire for luxury experiences. - **Artisanal Water:** Disruptive innovation opportunity: Develop innovative techniques to craft artisanal waters using natural filtration processes or unique water sources, catering to the growing demand for high-quality and ethically sourced bottled water. - **Curated Vodka Distilleries:** Disruptive innovation opportunity: Establish curated vodka distilleries that focus on the meticulous distillation process, utilizing advanced technologies and sourcing methods to create exceptionally smooth and high-quality vodkas. ### Industries Being Reshaped - **Beverage Manufacturing:** Disruptive innovation opportunity: Explore new methods and technologies for producing and purifying beverages, capitalizing on the demand for unique and high-quality drink experiences. - **Luxury Spirits and Alcohol:** Disruptive innovation opportunity: Develop premium and exclusive spirits that leverage unconventional sourcing and distillation techniques, catering to upscale consumers seeking novel and sophisticated drinking options. - **Water Filtration Technologies:** Disruptive innovation opportunity: Advance water filtration technologies to extract and purify water from unconventional sources, meeting the increasing demand for specialty waters and providing sustainable alternatives to traditional sources. ## Related on Trend Hunter - [Premium Smart Vodkas](https://www.trendhunter.com/trends/amoon-vodka.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [Super-Smooth Premium Vodkas](https://www.trendhunter.com/trends/white-claw-premium-vodka.md) - [Traditionally Made Narrative Alcohols](https://www.trendhunter.com/trends/copper-in-the-clouds.md) - [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md) - [Water-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie.md)