# Body-Positive Lingerie Campaigns Aerie Introduces Eight New #AerieREAL Role Models By Grace Mahas | Published 2020-01-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aeriereal-role-model References: [retaildive](https://www.retaildive.com/news/aerie-expands-real-role-model-push-with-8-new-ambassadors/571054/) & [businesswire](https://www.businesswire.com/news/home/20200123005191/en) Body-positive retailer, Aerie, recently launched the 2020 #AerieREAL campaign which includes eight new ambassadors of various sizes, all portrayed as they are -- meaning without photoshop or touchups. The women include activities with various interests including film, science, writing, music, the environment, and sports. Alongside the 2020 #AerieREAL campaign also includes an initiative to award $400,000 to 20 real-life changemakers who are making a difference in their communities. “Six years ago, Aerie took the game-changing leap to stop airbrushing its models—which ignited a body positivity movement that has empowered women around the world to let their real selves shine,” commented Jennifer Foyle, [Aerie Global](https://www.trendhunter.com/trends/ae-foundation) Brand President. “We believe everyone has the power to be a changemaker. Together with our incredible Role Models, we cannot wait to award $400,000 to 20 fierce and inspiring members of the #AerieREAL community.” Image Credit: American Eagle Outfitters ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 30% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Body-positive Lingerie Campaigns:** Opportunity for lingerie brands to embrace body positivity and promote natural beauty. - **Realistic Representation:** Trend of featuring diverse and unedited models in advertising to encourage authenticity. - **Empowering Community Initiatives:** Growing movement of brands recognizing and supporting changemakers in their communities. ### Industries Being Reshaped - **Lingerie:** Disruption opportunity for lingerie brands to create inclusive and body-positive campaigns. - **Fashion:** Fashion industry can adopt more realistic representation of diverse body types in marketing and advertising. - **Social Impact:** Increased focus on supporting and empowering community changemakers provides opportunities for businesses to make a positive impact. ## Related on Trend Hunter - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)