# Paint Set Cosmetics Packaging The Aerie Makeup Line is for the Maquillage Maestro By Amelia Roblin | Published 2011-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aerie-makeup-line References: [lovelypackage](http://lovelypackage.com/aerie/#more-18783) & [ziba](http://www.ziba.com/#/work/aerie/) Applying makeup to the face is like painting a canvas, so the packaging design for the Aerie Makeup Line is appropriate in its artistic aesthetic. Looking like a tin of paints, the American Eagle cosmetics branding brings an expressive, elegant air to the product of a casual clothing company. Created by Ziba, the Aerie Makeup Line includes eyeshadows, eyeliners and lip glosses, all imprinted with the artisan emblem of a delicate flower. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Art-inspired Packaging:** Opportunity for cosmetic companies to incorporate aesthetic artistic designs to their product packaging to appeal to their consumers' artistry. - **Cross-industry Collaboration:** Opportunity for fashion companies to expand their business by collaborating with cosmetic companies to create and market their own makeup line. - **Eco-friendly Packaging:** Opportunity for cosmetic companies to shift to eco-friendly packaging materials while adding an artistic touch to the design to attract their eco-conscious consumers. ### Who This Affects Most - **Fashion:** Fashion companies can capitalize on the makeup industry by collaborating with cosmetic companies to create their own makeup line for their brand. - **Cosmetics:** Cosmetic companies can innovate their product packaging by incorporating artistry and adopting environmentally friendly packaging materials to cater to their consumers' preferences. - **Design:** Designers can collaborate with cosmetic companies to come up with innovative packaging designs that not only attract but also educate consumers on the importance of eco-friendliness. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md)