# Amorous Road Adverts Mazda's Latest Campaign Utilizes Captivating Aerial View Photos By Gil Cohen | Published 2013-04-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aerial-view-photos References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/04/mazda-love-kiss-xoxo/) & [mazda](http://www.mazda.com/publicity/) As part of the company's latest [marketing campaign](https://www.trendhunter.com/trends/where-have-you-been), [Mazda](https://www.trendhunter.com/trends/mazda-coffee-tour) has been utilizing aerial view photos of roads that look like letters to spell out romantic words. The captivating views will certainly grab the attention of those who appreciate fine photography, as well as glamorous snapshots of geographical features, appealing to a wide range of potential consumers. Using [romantic terms such as love](https://www.trendhunter.com/trends/language-of-love), kiss and xoxo encourages people's minds to associate these affable words with the company, creating a friendly and happy feeling to go with the brand. Finally, the ads are incredibly exciting as they figure out ways to spell out words using images of landscape features, a creative approach to print marketing. Mazda uses aerial view photos to entice a broad audience while promoting love and beauty as well. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Aerial View Marketing:** Utilizing aerial view photos in marketing campaigns can captivate and engage potential consumers. - **Romantic Branding:** Associating romantic terms with a brand creates a friendly and happy feeling among consumers. - **Creative Print Advertising:** Finding unique ways to combine landscape features with words creates exciting and creative print marketing opportunities. ### Sectors Adopting This - **Automotive:** Using aerial view photos can help automotive companies market their vehicles to a broad audience. - **Photography:** Utilizing captivating aerial view photos can attract photography enthusiasts and promote their work. - **Advertising:** Creative print marketing strategies like using landscape features to spell out words can enhance advertising campaigns. ## Related on Trend Hunter - [Coffee-Inspired Auto Tours](https://www.trendhunter.com/trends/mazda-coffee-tour.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md)