# Floating Imagery Systems This Mitsubishi Electric Technology Allows For Floating Aerial Displays By Rahul Kalvapalle | Published 2016-02-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aerial-display References: [gizmag](http://www.gizmag.com/mitsubishi-aerial-display/41902/) & [mitsubishielectric](http://www.mitsubishielectric.com/news/2016/0217-e.html) Mitsubishi Electric is developing futuristic aerial display technology that makes it possible to display images that literally hover in the air. The process works by displaying an image on a screen that is located perpendicular to the viewer. A beam splitter is situated diagonal to the screen, and works to split the beam of light into two. The end result is that the two duplicate images reflect off a special sheet and converge in the air in front of the viewer, leading to the viewer perceiving a single, coherent image that simply hovers in the air in front of them. The most obvious and striking application of this Mitsubishi Electric technology is advertising -- imagine walking down the street and coming across an aerial advertising display that appears to be floating in front of and around you! However, this aerial display system could also be used to revolutionize any practice that depends on visual media, and could be used to enhance high-budget concerts and sporting events. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Aerial Advertising Displays:** This technology allows for aerial advertising displays that appear to be floating in front of and around the viewer. - **Revolutionizing Visual Media:** This technology has the potential to revolutionize any practice that depends on visual media by creating unique floating aerial displays. - **Enhanced High-budget Events:** This technology could be used to enhance high-budget concerts and sporting events with captivating floating aerial displays. ### Sectors Adopting This - **Advertising:** This technology presents disruptive innovation opportunities in the advertising industry by creating eye-catching aerial displays. - **Entertainment:** This technology offers disruptive innovation opportunities within the entertainment industry by providing captivating visual enhancements for concerts and sporting events. - **Visual Media Production:** This technology opens up disruptive innovation possibilities in the visual media production industry by introducing unique floating aerial displays. ## Related on Trend Hunter - [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Free-Floating Holographic Displays](https://www.trendhunter.com/trends/looking-glass-gen2.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Adhesive-Sticking Wireless TVs](https://www.trendhunter.com/trends/displace.md) - [Transitional Display Technologies](https://www.trendhunter.com/trends/transitional-display-technology.md) - [Projected Kitchen Displays](https://www.trendhunter.com/trends/samsung-holodisplay.md) - [Panoramic Holographic Displays](https://www.trendhunter.com/trends/holo-panorama-x.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md)