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# Unconventional Bakery Designs
The Aera Cafe in Berlin Invites Customers into a Monochrome Space

By Francesca Mercurio | Published 2021-09-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/aera
References: [archdaily](https://www.archdaily.com/968683/aera-bakery-gonzalez-haase-architects?utm_source=feedly&utm_medium=webfeeds&utm_campaign=Feed:+ArchDaily+%28ArchDaily%29)

Gonzalez Haase AAS has designed a new cafe location for the German-based gluten-free bread company Aera. The newly revealed Aera café is located in Berlin's Rosenthaler Platz district and is impossible to ignore.

The storefront features a large window that makes the entire depth of the café visible to passing-by pedestrians. The restaurant is painted in Lapis Lazuli blue from floor to ceiling, which creates an [alluring and atypical atmosphere](https://www.trendhunter.com/trends/loacker-galaxy). This [gluten-free bakeshop](https://www.trendhunter.com/trends/common-breads) is long and narrow and is furnished with wooden stools for patrons. The intensity of the blue hue changes throughout the day and depends on the natural light that shines through the storefront's glass façade.

A long, Lapis Lazuli blue-hued counter separates the customers from the staff and creates direction within the café. The [new Aera café](https://www.trendhunter.com/trends/atypique-1) offers an unusual and intriguing way to purchase gluten-free treats and delicious drinks.

Image Credit: Thomas Meyer / Ostkreuz

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 87% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Monochrome Interior Design:** Designing commercial spaces with monochromatic color schemes can create an alluring and atypical atmosphere that captivates customers.
- **Gluten-free Bakery:** The demand for gluten-free products is growing, creating opportunities to establish unique bakery concepts that cater to this market.
- **Innovative Storefront Design:** Creating storefront designs that are impossible to ignore can attract new customers and set businesses apart from competitors.

### Where This Applies

- **Hospitality:** Monochromatic interior design can add an intriguing and unique atmosphere to restaurants, cafes, and bars.
- **Food and Beverage:** The gluten-free market is growing, providing opportunities for established and emerging bakeries and restaurants to cater to this market.
- **Retail:** Innovative storefront designs can attract new customers and generate foot traffic for retail businesses.

## Related on Trend Hunter

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