# Summery Pride Fashion The AE x It Gets Better Pride Collection Supports the It Gets Better Project By Laura McQuarrie | Published 2019-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ae-x-it-gets-better References: [bustle](https://www.bustle.com/p/the-american-eagle-x-it-gets-better-collection-donates-100-of-proceeds-to-the-lgbtq-community-17893009) & [ae](https://www.ae.com/women-pride-collection/web/s-cat/7890019?cm=sCA-cCAD) Ahead of the Pride Month in June, [American Eagle](https://www.trendhunter.com/trends/ae-foundation) has released the AE x It Gets Better collection in partnership with the It Gets Better Project. 100% of the proceeds from all sales will be donated to support the non-profit organization and its mission. The AE x It Gets Better Pride collection introduces 14 expressive styles with phrases like "Super Gay" and "Gayer Than Gay" across t-shirts, hoodies, tank tops, hats and other accessories. The accessibly priced summer clothing collection makes it easy for all to show their support for the [LGBTQ](https://www.trendhunter.com/trends/petsmart-pride-collection) community during Pride Month and beyond. While all of the pieces are especially appropriate for [Pride Month celebrations](https://www.trendhunter.com/trends/celebratingyou-campaign), styles like the Love is Love Hoodie have the potential to help carry the collection's meaningful message throughout other seasons. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Expressive Pride Fashion:** The AE x It Gets Better Pride Collection introduces bold and expressive styles that celebrate the LGBTQ community. - **Charitable Fashion Collections:** Fashion brands are partnering with non-profit organizations to create collections that support important causes. - **Inclusive Summer Clothing:** Fashion brands are creating accessible and affordable summer clothing collections that cater to all individuals. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can create inclusive and expressive clothing collections that support marginalized communities and charitable causes. - **Non-profit Organizations:** Non-profit organizations can partner with fashion brands to create special collections that raise awareness and funds for important causes. - **Marketing and Advertising:** Marketing and advertising professionals can leverage inclusive and expressive fashion collections to connect with diverse audiences and promote social causes. ## Related on Trend Hunter - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)