# Adwalkers Direct Messages By Angela Lowe | Published 2006-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adwalkers-direct-messages References: [gushmagazine](http://www.gushmagazine.com/article/adwalkers/) & [adwalker](http://www.adwalker.com/) Adwalkers or pseudo-cyborgs are interactive wearable media solutions that induce conversation through games, contests entries and special offers. The unique advertising and marketing platform is capable of generating powerful results and on going relationships. They provide the opportunity to reach customers directly and allow them to become engaged in the client's message. I guess the old handing out flyers trick just doesn't cut it anymore. (GUSH Magazine) **Implications** - Interactivity has become a necessary element in advertising. However, target audiences also crave interaction. By combining the two, like Adwalkers, companies create a connection between consumer and product that will increase the chances of purchase while simultaneously boosting positive brand recognition. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 76% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)